# Creative Strategist

> Workhorse Innovation LLC · United States (Remote) · Full-time · Posted 2026-06-16

**Workplace:** remote

## Description

### Role: Creative Strategist 

Location: Remote

Hours: M-F, 40 hours per week  
Reports to: CEO

Overview

We’re looking for a full-time Creative Strategist to lead end-to-end creative development for paid social ads across paid social channels. You’ll own the process from concept to execution — writing scripts, sourcing and directing talent, editing content, and analyzing performance to continuously refine creative strategy. You’ll be responsible for managing client monthly UGC and remix deliverables.

## Requirements

### Responsibilities

Creative Strategy & Ideation

-   Develop performance-driven creative strategies across paid social channels
-   Research top-performing ad trends, hooks, and formats to inform creative direction.
-   Write scripts and creative briefs that align with campaign objectives and audience insights.
-   Collaborate with media buyers to translate performance data into new ad concepts and creative iterations.
-   Research content ideas and build inspiration boards to bring new ideas to our content mix

Production & Talent Direction

-   Help source, brief, and manage UGC creators and on-camera talent.
-   Direct shoots and provide feedback on tone, pacing, and visual storytelling.
-   Maintain a consistent pipeline of high-quality content ready for testing and publishing.
-   Lead, produce, direct on site shoots with talent 
-   Help brief, review, and deliver assets from 3rd party designers, creators, and agencies  
      
    

Content Creation & Editing

-   Edit and produce UGC videos — from raw footage to polished, platform-optimized deliverables.
-   Experiment with hooks, captions, pacing, and visuals to increase engagement and conversion.
-   Create original content featuring yourself when relevant to campaign needs.  
      
    

Performance Analysis & Optimization

-   Analyze creative performance across paid and organic channels to identify winning patterns.
-   Compile learnings and recommendations for ongoing creative testing.
-   Continuously evolve strategy based on platform data, outside brand inspiration, consumer behavior, and brand goals.  
      
    

Systems & Collaboration

-   Build scalable creative systems — content libraries, naming conventions, and workflow templates.
-   Partner closely with internal teams (paid media, account management, design) to streamline creative execution.
-   Manage freelance editors or creators as the team scales.
-   Post top agency content on media social channels once per quarter
-   Regularly sit in on client meetings bi-weekly or monthly to be in the know on what’s going on with the accounts
-   Join Slack for select clients
-   Being a swiss army knife and taking on new responsibilities that the organization needs support with

### What Success Looks Like

-   Consistent delivery of high-performing creative assets.
-   Clear testing and learning framework that improves over time.
-   Smooth cross-team collaboration and scalable creative systems.
-   Demonstrated growth in engagement and performance metrics across brand accounts.
-   Meeting all monthly deliverable schedules and hitting deadlines 
-   Stepping up wherever needed to help the company succeed

## Apply

[Apply at Workhorse Innovation LLC](https://apply.workable.com/dreamlabsagency/j/DE473862DC/apply)

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