# Marketing Specialist

> Eightcap · Melbourne, Australia · Full-time · Posted 2026-04-14

**Workplace:** on_site

**Department:** Marketing

## Description

Eightcap is a dynamic online trading provider committed to delivering exceptional trading tools and professional insights that empower smarter trading decisions. Headquartered in Melbourne, Australia, with a global footprint across the UK, Cyprus, Bulgaria, and the Bahamas, we blend the agility of a fintech innovator with the stability of a regulated financial institution.

As the Partners Marketing Specialist, you will play a key role in executing and optimising marketing initiatives that drive partner acquisition, engagement and retention.

Reporting to the Marketing Business Partner - Partners & Affiliates, this role is responsible for delivering high-impact marketing campaigns, ensuring seamless execution of partner marketing initiatives and managing workflows to support the expansion of Eightcap’s partnership program, as well as its associated brands.

**Key Responsibilities:**

-   Support and execute marketing strategies tailored to affiliates, introducing brokers, strategic partners and associated brands to drive acquisition and retention.
-   Plan, manage, and coordinate multi-channel marketing campaigns, including digital, content, email, and social media, to maximise engagement of partners and associated brands’ clients.
-   Collaborate with the Partnerships and Marketing teams to align marketing initiatives with business development goals for both CFDs and Challenges.
-   Develop and maintain marketing materials, sales collateral, and promotional assets to support partner and brand growth.
-   Monitor, analyse and optimise the performance of marketing initiatives, leveraging data-driven insights.
-   Ensure marketing content compliance by working closely with Compliance, Product and Sales teams to align with regulatory and brand guidelines.
-   Coordinate and support partnership-focused events, webinars and industry conferences to enhance Eightcap’s brand presence and attract new partners.
-   Manage and execute co-branded marketing initiatives with key partners.
-   Engage cross-functional teams (e.g., Product, Finance, Operations and Risk) to align marketing efforts with new product launches, service rollouts, and business priorities.
-   Stay informed on industry trends, competitor strategies, and emerging opportunities in trading and financial services to drive innovation.

## Requirements

-   Proven track record of executing and optimising marketing campaigns to drive partner acquisition and retention.
-   High proficiency in SEO, lead generation, and marketing technology (MarTech) to fuel conversions.
-   Ability to manage complex workflows, coordinate approvals, and ensure timely campaign delivery.
-   Experience in B2B/B2C marketing tailored to affiliates, IBs and financial partners.
-   Data-driven approach to tracking, analysing, and reporting on performance metrics.
-   Solid understanding of global financial markets, regulatory compliance, and localisation.
-   Experience supporting product launches and driving ongoing user adoption.
-   Skilled at aligning marketing goals with Compliance, Product, Finance and Sales.
-   Strong ability to prioritise tasks and scale marketing initiatives efficiently.
-   Previous experience in Fintech, Financial Services or Trading (highly preferred).
-   Personal interest or experience in FX, trading or financial markets.
-   Experience in a dedicated marketing role would be highly advantageous.
-   Ideally, you will hold a degree in Marketing, Business, or a related field.

## Benefits

At Eightcap, we’re committed to creating an inclusive workplace where people feel empowered to be themselves and supported to reach their full potential.

Working here means operating in a real-time global environment, where decisions matter and impact is visible. But it also means being part of a culture that values collaboration, growth and balance.

A rewarding career is about more than daily tasks. It’s about feeling valued, supported and challenged in the right ways.

We offer a number of benefits at Eightcap, including:

-   Ongoing investment in your career development. 
-   Wellness and lifestyle perks like monthly corporate massages.
-   Parental leave. 
-   Employee-purchased leave. 
-   Annual flu vaccinations.
-   Multicultural environment.
-   A dynamic and collaborative team culture.
-   Great CBD location with easy access to public transport.
-   Regular social activities.

Don't check every box? We value talent, grit, and the drive to execute over a perfect resume. If you’re ready to grow with us, we’re ready to meet you. **Apply directly today through our Careers page.**

## Apply

[Apply at Eightcap](https://apply.workable.com/eightcap/j/B903B2A022/apply)

---
Powered by [Workable](https://www.workable.com)