# VP / Head - Brand Marketing (Consumer Tech / Consumer Brand)

> Elevation Capital · Bengaluru, India · Full-time · Posted 2026-07-10

**Workplace:** on_site

## Description

**This role is with one of our portfolio companies.**

**Responsibilities:**

-   The Head of Brand Marketing will own end-to-end brand strategy, positioning, and storytelling for the company across different cities in India.
-   Define and own brand strategy, positioning, and messaging architecture as we expand into new category, cities, and consumer segments.
-   You'll own the strategy, voice, and visual identity of the brand across every consumer touchpoint.
-   Lead major brand campaigns end-to-end: strategy, creative brief, agency management, media planning, execution, and post-campaign analysis.
-   Own brand content across digital, social, OOH, TV/OTT, and on-ground activations as relevant to the categories.
-   Partner closely with Performance Marketing/Growth to ensure brand investment compounds performance efficiency (CAC, LTV) rather than working in a silo.
-   Conduct market research and competitor analysis to identify opportunities for brand differentiation and value positioning.
-   Set and maintain brand and creative standards (voice, tone, visual identity) across web, product, social, and paid media.
-   Build and track brand health metrics (awareness, consideration, NPS, brand equity).

## Requirements

-   10+ years in brand marketing, with 4+ years in a senior leadership role, ideally at a high-growth consumer tech company.
-   A track record of building or meaningfully elevating a consumer brand at scale.
-   Experience in category-defining or category-creation brand building.
-   Strong track record of leading integrated campaigns across TV/OTT, digital, social, and on-ground/OOH.
-   Creative thinking and problem-solving abilities.
-   Excellent stakeholder management and communication skills, with experience presenting to founders/CXOs.

## Apply

[Apply at Elevation Capital](https://apply.workable.com/elevation-capital-3/j/0FDD2F90D2/apply)

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