# B2C Retention Manager

> Emerging Travel Group · Kazakhstan (Remote) · Full-time · Posted 2026-09-18

**Workplace:** remote

**Department:** Marketing

## Description

We're looking for a B2C Retention Manager to take end-to-end responsibility for our customer communications: owning the strategy, optimizing email, push, and in-app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data-driven.

Job Responsibilities

-   Develop and implement a comprehensive communication strategy across all CRM channels – design, test, and adopt best practices for email, push, and in-app communications;
-   Create and execute advanced CVM strategies to drive LTV growth and increase user retention;
-   Design and launch both trigger-based and bulk messaging campaigns, including A/B testing of all hypotheses;
-   Analyze campaign performance, track key metrics daily, generate actionable insights, and rapidly adjust strategies for maximum effectiveness;
-   Collaborate with data analysts: set analytical tasks, generate hypotheses, analyze user behavior, and optimize promotional budgets;
-   Work closely with design, copywriting, product, development, and analytics teams to deliver engaging and creative marketing communications;
-   Monitor market trends, integrate best practices, roll out new tools, and stay updated on CRM platform developments;
-   Prepare presentations and reports for the team and stakeholders, ensuring transparency of ongoing work via Slack and Asana.

## Requirements

-   3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership;
-   Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration;
-   Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests;
-   Practical experience with trigger-based communications, user retention, and win-back strategies;
-   Proven experience in managing budgets for promotional activities;
-   Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams and external partners;
-   Self-motivation, proactivity, and the ability to thrive in ambiguous environments and manage multiple channels simultaneously;
-   Language proficiency: Fluent in English; other languages are a plus.

## Benefits

-   Flexible schedules and opportunity to work remotely;
-   Ambitious and supportive team who love what they do, appreciate each other, and grow together;
-   Internal programs for adaptation and training, development of soft skills, and leadership abilities;
-   Partial compensation for participating in external training and conferences;
-   Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
-   Corporate prices on hotels and travel services;
-   MyTime Day Off - an extra non-working day without loss of compensation.

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## Apply

[Apply at Emerging Travel Group](https://apply.workable.com/emerging-travel-group/j/F4A1262642/apply)

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