# Director of Marketing > Empatica · Milan, Italy (Hybrid) · — · Posted 2026-10-23 **Workplace:** hybrid **Department:** Marketing ## Description ### Empatica Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements. Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact. If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading.  ### About the role As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams. In addition, working together with other members from the Marketing Team you will be: - Developing and implementing comprehensive marketing strategies - covering both organic and paid initiatives. - Owning the demand generation engine end to end - driving lead generation, ABM initiatives, lifecycle marketing and nurture programs across the funnel, from first touch to conversion. - Building the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners. - Overseeing the marketing technology stack and website performance - ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, HubSpot, Pardot) to scale acquisition efficiently. - Managing market research collection, analysis, and interpretation of market data. - Overseeing team members and ensuring their objectives are reached. - Working closely with the Product team to produce marketing materials and programs. - Undertaking continuous analysis of the competitive environment and consumer trends. - Working closely with the Director of Communications to strengthen the company’s market presence. - Establishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the team. ## Requirements **Must have:** - Solid knowledge of the digital health, medtech, or healthcare wearables industry - Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance (e.g., FDA promotional rules, HIPAA) - Proven track record building organic growth engines across SEO, content, and thought leadership, ideally in a clinical or regulated setting - Ability to turn clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners - 8+ years of marketing experience, including 3+ years in a managerial role - Proven expertise in growth marketing (paid or organic), with a track record of scaling acquisition and improving unit economics - Hands-on or leadership experience with demand generation tactics - lead generation, lead scoring/nurturing, ABM, and lifecycle marketing automation - Strong analytical skills: comfortable working with data to measure performance - Excellent written and spoken English **Nice to have (we don’t expect one candidate to have all of these):** - Experience in both B2B and B2C/B2B2C go-to-market models - Experience marketing to clinicians, researchers, or patient communities - Working knowledge of conversion rate optimization (CRO) and SEO principles, with experience overseeing website performance and marketing tech stack decisions - Proven expertise in growth marketing and performance marketing, with a track record of scaling acquisition and improving unit economics - Hands-on fluency with tools such as Google Analytics, HubSpot or Salesforce, and ad platforms (Google Ads, Meta, LinkedIn) ## Benefits - 🧠 Multiple opportunities to be challenged and step up your career in a fast-growth company in one of the hottest areas of tech - 💰 €80,000–120,000 (Italy) / $150,000–200,000 (US) gross per year, commensurate with the candidate’s experience and background - 📈 Employee stock options - we want everyone who joins us to own part of the company and our success - 📍 We have offices in Milan City Center and Downtown Boston - 🏥 Health Insurance - 🏋️‍♀️ Wellhub membership with access to gyms, online classes, personal training sessions, and nutrition plans - **🤍** Membership for mental health and wellness platforms - 🥗 Free healthy lunch every day - 🤓 Free Kindle and books - 🕰️ Flexible working hours - 🧑‍🎓 Personal learning and development budget - 👀 Much more… _**Important notice for candidates:**_ _**Job scams are increasing.**_ _Please stay alert when applying for any open roles._ _Always double-check the emails you receive. Make sure all communications come from_ _**official Empatica email addresses**_ _ending in_ _**@empatica.com**__. No other domain is authorized._ ## Apply [Apply at Empatica](https://apply.workable.com/empatica/j/363411E2AE/apply) --- Powered by [Workable](https://www.workable.com)