# Marketing Analytics and Campaign Associate

> Encyclopaedia Britannica, Inc. · United States (Remote) · Full-time · Posted 2026-07-24

**Salary:** USD 70,000–85,000

**Workplace:** remote

**Department:** Inbox Studio

## Description

**About Britannica**

The Britannica Group owns two of the world’s most valuable and trusted sources of knowledge: Encyclopaedia Britannica and Merriam-Webster. Britannica has been operating since 1768, and Merriam-Webster since 1831, and these digital-first brands now serve a global audience of more than 200 million users a month and over 14 million newsletter subscriptions – with reference and lifestyle content, games and interactive features.

**About the Role**

The Marketing Analytics & Campaign Associate is responsible for executing, managing, and optimizing engagement campaigns, including "Boost" and cross-pollination initiatives, aimed at increasing subscriber engagement and retention. This role involves partnering with cross-functional teams like Business Insights, Editorial, and Product to manage the end-to-end campaign lifecycle—from audience selection and deployment to reporting and analysis—while leveraging data insights to provide recommendations for improved targeting and overall campaign effectiveness.

**Responsibilities**

-   Execute and optimize Boost campaigns designed to increase engagement among inactive, low-engagement, and declining subscriber segments.
-   Partner with Business Insights and Editorial teams to implement audience engagement strategies, campaign recommendations, and content selections.
-   Manage audience setup, campaign deployment, QA, scheduling, and reporting for Boost campaigns and other engagement initiatives.
-   Execute cross-pollination campaigns across the newsletter portfolio, including new launches, established newsletters, and partner brands.
-   Manage campaign calendars, testing plans, deployment, and performance reporting for cross-pollination initiatives.
-   Analyze audience behavior, engagement trends, and campaign performance to identify optimization opportunities.
-   Own reporting and provide recommendations to improve targeting, engagement, conversion, and overall campaign effectiveness.
-   Support promotional campaign initiatives and surveys through audience selection, campaign setup, deployment, reporting, and analysis.
-   Partner with Editorial, Marketing, Product, and Analytics teams to ensure campaigns are executed accurately and on schedule.
-   Maintain campaign documentation, reporting dashboards, and operational workflows.

**Focus Areas**

-   Cross-Pollination (CP)
-   Boost Campaigns
-   Promotional Campaign Initiatives
-   Surveys

## Requirements

-   2-4 years of experience in marketing analytics, audience development, campaign management, email marketing, or digital marketing.

-   Experience analyzing campaign performance and translating data into actionable recommendations.
-   Experience supporting audience growth, engagement, retention, or conversion-focused campaigns.
-   Strong analytical skills and experience working with reporting tools and performance metrics.
-   Highly organized with strong project management and communication skills.

**Preferred Experience**

-   Experience working in newsletter, media, publishing, or subscription-based businesses.
-   Familiarity with Looker, GA4, and other analytics and reporting platforms.
-   Experience with audience segmentation, A/B testing, and campaign optimization.
-   Familiarity with basic email HTML and email QA best practices.

Compensation: $70,000 - $85,000 per year

## Benefits

-   Health Care Plan (Medical, Dental & Vision)
-   Retirement Plan (401k, IRA)
-   Life Insurance (Basic, Voluntary & AD&D)
-   Paid Time Off (Vacation, Sick & Public Holidays)
-   Family Leave (Maternity, Paternity)
-   Short Term & Long Term Disability
-   Training & Development
-   Work From Home

## Apply

[Apply at Encyclopaedia Britannica, Inc.](https://apply.workable.com/encyclopaedia-britannica/j/DF21EE0732/apply)

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