# Creative Content Specialist > EPOS · Singapore, Singapore · — · Posted 2026-09-21 **Workplace:** on_site **Department:** EPOS Pte Ltd ## Description About the Role | 职位简介 We are seeking a creative and strategic **Content Operation Specialist** to transform EPOS product features into compelling customer-focused narratives. You will be the bridge between technical product language and engaging e-commerce storytelling, leveraging the **FAB (Feature-Advantage-Benefit)** framework to create content that captivates, converts, and builds brand affinity across SEA markets. This role requires exceptional content strategy skills and visual aesthetic judgment — **design skills are not mandatory, but a keen eye for compelling storytelling and visual presentation is essential.** 我们正在寻找一位富有创意和策略思维的内容运营专员，负责将EPOS的产品功能转化为引人入胜的客户导向型内容。您将成为技术产品语言与电商故事讲述之间的桥梁，运用FAB（功能 - 优势 - 利益点）框架，打造能够吸引、转化并建立品牌认同感的内容，覆盖马来西亚和新加坡市场。 该职位需要出色的内容策划能力和视觉审美判断力——不要求设计能力，但必须具备敏锐的故事叙述和视觉呈现能力。 📋 Key Responsibilities | 核心职责 ### 1\. FAB Content Transformation | FAB 内容转化 - **Transform product features into customer benefits** using the FAB framework (Feature-Advantage-Benefit) for e-commerce platforms, marketing channels, and social media - Craft compelling product narratives that highlight **what it is, why it matters, and how it improves customers' business** - **将产品功能转化为客户利益点**，运用 FAB 框架（功能 - 优势 - 利益点）为电商平台、营销渠道和社交媒体创造内容 - 撰写引人入胜的产品故事，突出**产品是什么、为什么重要、以及如何改善客户生活** ### 2\. Visual Storytelling & Content Strategy | 视觉故事叙述与内容策略 - Develop content strategies that leverage **images, videos, and multimedia** to showcase product features and brand value - Apply strong aesthetic judgment to ensure all visual content (professional photos, videos, graphics) aligns with brand positioning and customer expectations - **No design skills required** — you will collaborate with designers and agencies, but you must have clear vision for visual storytelling - 制定内容策略，充分利用**图片、视频和多媒体**展示产品功能和品牌价值 - 运用出色的审美判断力，确保所有视觉内容（专业图片、视频、图文）符合品牌定位和客户期望 - **无需设计能力**——您将与设计师和代理机构合作，但必须对视觉故事叙述有清晰的愿景 ### 3\. Video Production Management | 视频制作管理 - Lead video content projects from concept to completion, working closely with external **agencies and production partners** - Clearly communicate **story requirements, creative direction, and quality standards** to agencies to ensure final output matches brand vision - Manage video production timelines, budgets, and deliverables across multiple campaigns - 主导视频内容项目从概念到完成的全过程，与外部**代理机构和制作合作伙伴**密切合作 - 向代理机构清晰传达**故事需求、创意方向和质量标准**，确保最终成稿符合品牌愿景 - 管理多个营销活动的视频制作时间线、预算和交付成果 ### 4\. Ecommerce Copywriting & Product Presentation | 电商文案与产品展示 - Create persuasive product listings, campaign pages, and promotional content for **Shopee, Lazada, TikTok Shop**, and official e-commerce platforms - Optimise product titles, descriptions, and visual assets to **maximize click-through rates and conversion** - Ensure product messaging consistently communicates **FAB elements** across all customer touchpoints - 为**Shopee、Lazada、TikTok Shop**及官方电商平台创建有说服力的产品列表、活动页面和促销内容 - 优化产品标题、描述和视觉素材，**最大化点击率和转化率** - 确保产品信息在所有客户触点一致传达**FAB 要素** ### 5\. Agency & Cross-Functional Collaboration | 代理机构与跨部门协作 - Serve as the primary point of contact for **creative agencies, video production houses, and content partners** - Brief agencies on creative requirements, brand guidelines, and campaign objectives with clarity and precision - Collaborate with Marketing, Product, and Sales teams to align content strategy with business goals - 担任与**创意代理机构、视频制作公司和内容合作伙伴**的主要联络人 - 清晰准确地向代理机构说明创意需求、品牌指南和营销目标 - 与市场、产品和销售团队协作，确保内容策略与业务目标一致 ### 6\. Content Performance Optimisation | 内容效果优化 - Analyse content performance metrics (engagement, CTR, conversion) to continuously refine content strategy - 分析内容效果指标（互动率、点击率、转化率），持续优化内容策略 - Conduct A/B testing on headlines, visuals, and copy to identify high-performing content formats - 对标题、视觉和文案进行 A/B 测试，识别高效的内容形式 - Stay updated on e-commerce trends, competitor content strategies, and emerging platforms in Malaysia and Singapore markets - 关注马来西亚和新加坡市场的电商趋势、竞品内容策略和新兴平台 ### 7\. Content Governance & Quality Control | 内容管理与质量控制 - Maintain a centralised content library with organised assets (images, videos, copy, campaign materials) - Ensure content accuracy, brand consistency, and platform compliance across all channels - 维护集中的内容库，有序管理素材（图片、视频、文案、营销活动物料） - 确保所有内容在各渠道的准确性、品牌一致性和平台合规性 ## Requirements ✅ Requirements | 任职要求 1. **3-5 years of experience** in content operations, e-commerce content, digital marketing, or related fields **3-5 年经验**，专注于内容运营、电商内容、数字营销或相关领域 1. **Proven expertise in content strategy and storytelling** — demonstrated ability to translate product features into customer-centric benefits using frameworks like FAB **内容策划和故事叙述的专业能力**——能够运用 FAB 等框架将产品功能转化为以客户为中心的利益点 1. **Strong aesthetic judgment and visual sensibility** — you may not be a designer, but you know what great content looks like and can articulate creative direction **出色的审美判断力和视觉感知力**——您可以不是设计师，但必须知道什么是优质内容，并能清晰表达创意方向 1. **Experience managing video production projects** with external agencies or production partners, preferably in e-commerce or consumer tech **具有与外部代理机构或制作合作伙伴管理视频制作项目的经验**，电商或消费科技领域优先 1. **Exceptional communication and briefing skills** — ability to clearly convey creative vision, quality expectations, and campaign objectives to agencies and cross-functional teams **卓越的沟通和需求说明能力**——能够清晰地向代理机构和跨部门团队传达创意愿景、质量期望和营销目标 1. **Hands-on experience with e-commerce platforms** (Shopee, Lazada, TikTok Shop) and social media channels (Facebook, Instagram, TikTok) in Malaysia/Singapore markets **具有马来西亚/新加坡市场的电商平台（Shopee、Lazada、TikTok Shop）和社交媒体渠道（Facebook、Instagram、TikTok）的实践经验** ## Apply [Apply at EPOS](https://apply.workable.com/epos/j/643DA6A829/apply) --- Powered by [Workable](https://www.workable.com)