# E-commerce Growth & Performance Specialist

> EPOS · Kuala Lumpur, Malaysia · — · Posted 2026-08-18

**Workplace:** on_site

## Description

### E-commerce Growth & Performance Specialist

**Department:** E-commerce / Digital Commerce  
**Reports to:** E-commerce Lead  
**Location:** Kuala Lumpur  

### Job Summary

The E-commerce Growth & Performance Specialist will be responsible for driving **traffic growth, performance advertising, promotional strategies, affiliate marketing, and data analytics** across EPOS’s e-commerce channels in Malaysia and Singapore. Through paid media, marketplace advertising, affiliate programs, campaigns, and data-driven optimisation, this role will continuously improve **traffic, orders, GMV, leads, and overall customer acquisition efficiency**.

This role goes beyond being solely a performance marketer or media buyer. The individual will be responsible for building and strengthening EPOS’s **E-commerce Growth Engine**, with the ability to analyse the full e-commerce journey across **traffic, products, customers, conversion, and commercial outcomes**, while working closely with the Marketplace, Marketing, and Sales teams.

### Key Responsibilities

**1\. Performance Marketing**

-   Manage **Shopee Ads, Lazada Ads**, and other performance marketing channels relevant to the e-commerce business.
-   Develop daily, weekly, and monthly advertising budgets and media plans.
-   Manage advertising formats including **Search, Discovery, Product Ads, and Retargeting**.
-   Continuously optimise advertising performance based on SKU, customer segment, market, and channel.
-   Monitor and manage **CAC, CPC, and CPA**, while continuously improving **ROAS**.

**2\. Growth & Campaign Strategy**

-   Develop e-commerce growth plans for the Malaysia and Singapore markets based on business objectives.
-   Develop traffic acquisition and budget strategies for major marketplace campaigns such as **9.9, 10.10, 11.11, and 12.12**.
-   Partner with Marketplace Operations to determine priority SKUs, pricing strategies, and promotional mechanics.
-   Reallocate budgets across markets, platforms, and SKUs based on sales performance and data insights.
-   Establish a framework to identify **Winning SKUs, Winning Audiences, and Winning Channels**.

**3\. Affiliate & Creator Commerce**

-   Manage Shopee/Lazada Affiliate programs and other relevant affiliate channels.
-   Recruit and manage creators within verticals such as **F&B, Retail, SMEs, and Business**.
-   Develop affiliate commission structures, product sampling programs, and campaign incentives.
-   Monitor key affiliate metrics including **Clicks, GMV, Conversion, and Commission**.
-   Identify high-potential creators and develop long-term partnership opportunities.

**4\. Marketing Collaboration**

-   Partner with the Marketing team to establish commercial objectives for **TikTok and Social Commerce**.
-   Provide content direction and customer insights to the Marketing team based on e-commerce performance data.
-   Analyse how different content, audiences, and creatives impact e-commerce conversion.
-   Leverage marketing-generated content assets to drive e-commerce traffic and sales opportunities.
-   This role is **not responsible for day-to-day TikTok content creation**, but will be responsible for defining commercial and conversion requirements for content.

**5\. Data & Analytics**

-   Build and maintain a unified performance dashboard covering **Malaysia/Singapore and Shopee/Lazada**.
-   Conduct weekly analysis across key metrics including **Traffic, CTR, CPC, CVR, Orders, GMV, AOV, CAC, and ROAS**.
-   Analyse profitability across different **SKUs, audiences, and channels**.
-   Identify high-potential and underperforming products and recommend appropriate budget reallocations.
-   Establish a closed-loop data framework covering the full journey from **Marketing → Marketplace → Order → Activation**.

**6\. Lead & Conversion Optimisation**

-   Work with the Customer Operations team to establish an effective **Lead Management process**.
-   Analyse the customer conversion funnel from **Product View → Add to Cart → Purchase → Demo → Activation**.
-   Develop lead-generation and demo-conversion strategies targeting high-value B2B customers.
-   Support the development of customer acquisition initiatives such as **Bundles, Free Demos, and Vouchers**.

### Key KPIs

-   GMV
-   Paid GMV
-   ROAS
-   CAC / CPA
-   Traffic Growth
-   Conversion Rate
-   Affiliate GMV
-   Affiliate Contribution
-   Qualified Leads
-   Cost per Lead
-   Marketing Contribution Margin

## Requirements

### Requirements

-   **3–8 years of experience** in Shopee, Lazada, TikTok Shop, or other marketplace performance marketing environments.
-   Hands-on experience in **Paid Ads, Affiliate Marketing, and Campaign Optimisation**.
-   Familiarity with marketplace advertising tools such as **Shopee Ads and Lazada Sponsored Solutions**.
-   Strong data analytical capabilities with proficiency in **Excel/Google Sheets**; experience with **GA4, BI tools, or SQL** is preferred.
-   Ability to independently develop advertising budgets, testing plans, and optimisation strategies.
-   Strong understanding of key commercial metrics such as **ROAS, CAC, CVR, and AOV**.
-   Experience within **B2B, SaaS, POS, Payments, Fintech, or consumer electronics** is preferred.
-   Strong commercial acumen with the ability to collaborate effectively across multiple functions.

## Apply

[Apply at EPOS](https://apply.workable.com/epos/j/DE6142D146/apply)

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