# EdTech Growth Representative (Sales & Lead Gen)

> EQL Tech · South Africa (Remote) · Full-time · Posted 2026-05-06

**Salary:** USD 21,600–28,800

**Workplace:** remote

**Department:** Growth, GTM & Sales

## Description

**Are you an educator looking to leave the classroom, but still passionate about the future of learning?**

Our client is a fast-moving edtech startup building the virtual classroom infrastructure that tutoring businesses and education providers rely on worldwide. They work at the intersection of sales, product, and technology -- and they move fast. This is not a corporate environment. Expectations are high, the pace is relentless, and the work has real impact. They are a heavily AI-forward company, currently experiencing explosive growth as they scale their customer acquisition in the global tutoring vertical.

**The Role** This role is built for someone who gets restless doing just one thing. You will move between content, SEO, outreach, and lead qualification -- sometimes in the same week. Reporting directly to the Head of Growth and working closely with the CEO, you will be the engine behind the top-of-funnel pipeline.

This is a ground-floor opportunity to build a growth function from scratch. You will be taught the frameworks, the tools, and the sales processes; you bring the drive.

**What You Will Do**

-   **AI-Assisted Content Engine:** Produce high-quality, AI-assisted content that drives organic traffic. You will act as a high-volume prompt engineer, generating, fact-checking, and refining up to 20 articles a day using tools like Claude.
-   **AEO & SEO:** Ensure the content is optimized not just for Google (SEO), but for AI Engines (AEO) to put our client in front of the right audience.
-   **Outbound Sales & Hustle:** Run cold outreach campaigns -- email, LinkedIn, and beyond -- to identify and engage prospective clients in the education sector.
-   **Pipeline Management:** Qualify inbound and outbound leads, gather the right information, and pass sales-ready opportunities to senior team members.
-   **Adapt & Scale:** Take on whatever else needs doing, within reason. This is a startup. The above list will grow.

## Requirements

**What We Are Looking For**

-   **The Educator Advantage:** Experience in the education sector; you understand how tutoring businesses, schools, or edtech companies operate. (Former teachers and tutors highly encouraged to apply).
-   **Impeccable Communication:** Exceptional, fluent English. Strong written communication is non-negotiable. This role lives and dies on the quality of the words you put out into the world.
-   **Fearless Outreach:** Comfort with outbound sales activity. Cold outreach does not intimidate you; you understand it is a skill, not a personality trait.
-   **Unmatched Work Ethic (with Boundaries):** You are a self-starter who sees a gap and fills it. You can thrive in a highly intense startup environment, but you also possess the maturity to say "no" and protect your time outside of agreed working hours.
-   **Remote Readiness:** You are based in a major South African city and possess the necessary infrastructure (reliable internet, inverter/UPS) to work seamlessly through load shedding.

## Benefits

**What's in it for you?**

-   **Compensation:** $21,600 - $28,800 USD/year.
-   **Exposure:** You will get exposure to the full growth function of a scaling edtech startup -- not just one narrow slice of it.
-   **Impact:** You will work directly with senior leadership and see how strategic decisions get made.
-   **Flexibility:** Fully remote with a global team.
-   **Progression:** The role has real room to grow. They promote from within and recognise performance.
-   **Start Date:** ASAP

**How to Apply** Attention to detail is our first filter. To apply, please submit your resume and a short, personalized introduction telling us **why this role, and why now**. Applications without a personal note will not be reviewed

INDEQL

## Apply

[Apply at EQL Tech](https://apply.workable.com/eqltech/j/C0F419D3AA/apply)

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