# Senior Consumer Engagement & Digital Marketing Consultant

> Excelya · Dilbeek, Belgium (Hybrid) · Full-time · Posted 2026-07-17

**Workplace:** hybrid

**Department:** Medical Affairs - Resourcing

## Description

Join Excelya, where **Audacity, Care,** and **Energy** define who we are and how we work. We believe in creating bold solutions and fostering an inclusive environment where collaboration and individual growth go hand in hand.

**Main Responsibilities:**

-   Assess consumer engagement, digital marketing, omnichannel, content, data, and measurement maturity to identify capability gaps and opportunities.
-   Define a consumer engagement strategy by prioritizing target audiences, journeys, and high-impact activation opportunities.
-   Integrate SEO, GEO, and AI/LLM discoverability into content, channel, and activation strategies.
-   Design consumer journey blueprints and translate them into actionable roadmaps and campaigns.
-   Lead the implementation roadmap, including governance, milestones, KPIs, dependencies, and decision-making processes.
-   Develop and launch a consumer strategy pilot, measuring performance and driving optimization.
-   Collaborate cross-functionally with Marketing, Communications, Medical, Sales, and agencies to ensure effective and compliant execution.
-   Ensure pharmaceutical compliance and ethical standards while upskilling marketing teams through training and best-practice sharing.

## Requirements

-   8+ years of experience in Consumer Strategy, Consumer Engagement, Activation, and Digital Marketing.
-   Background in OTC, Consumer Health, Food Supplements, and/or Pharmaceutical sectors.
-   Strong expertise in pharmaceutical compliance, privacy, legal, and ethical requirements.
-   Proven ability to define consumer strategies, customer journeys, omnichannel campaigns, and pilot programs.
-   Solid understanding of SEO, GEO, and AI/LLM-driven search and discoverability trends.
-   Demonstrated success in translating strategy into actionable roadmaps and measurable business outcomes.
-   Strong stakeholder management and cross-functional collaboration skills, with experience training and enabling Marketing teams.

## Benefits

**Why Join Us?**

At Excelya, we combine passion for science with enthusiasm for teamwork to redefine excellence in healthcare.

Here's what makes us unique !

We are a young, ambitious health company representing 900 Excelyates, driven to become Europe's **leading mid-size CRO** with the **best employee experience**. Our **one-stop provider service model**—offering full-service, functional service provider, and consulting—enables you to evolve through diverse projects. Working alongside preeminent experts, you will help improve scientific, operational, and human knowledge to enhance the patient's journey.

**Excelling with care** means benefiting from an environment that values your natural talents, pushes boundaries with audacity, and nurtures your potential, allowing you to contribute fully to our shared mission.

## Apply

[Apply at Excelya](https://apply.workable.com/excelya/j/8AF8357945/apply)

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