# VP Sales - New Development

> Experience Senior Living · Denver, United States (Remote) · Full-time · Posted 2026-08-05

**Salary:** USD 150,000–175,000

**Workplace:** remote

**Department:** Corporate

## Description

The Vice President of Sales for New Development leads the sales strategy and execution for new senior living communities throughout the pre-development, development, and lease-up phases. This strategic role partners cross-functionally with real estate development, design and construction, marketing, and operations teams to create and implement sales approaches that meet or exceed occupancy and revenue targets. The VP plays a vital role in establishing community positioning, generating early momentum, and ensuring a successful handoff to operational leadership upon stabilization.

**Principal Duties and Responsibilities**

The following essential functions are the fundamental job duties of the position to be completed with or without reasonable accommodation.

-   In partnership with the SVP of Sales, design and execute market-entry and lease-up sales strategies from concept through stabilization.
-   Utilize market feasibility research, and demographic analysis to inform pricing, product offerings, and competitive positioning.
-   Lead the planning and implementation of sales infrastructure, including sales offices, model units, marketing collateral, and promotional launch plans.
-   Recruit, manage, and support high-performing pre-opening sales teams.
-   Oversee lead generation, sales pipeline development, and reservation-to-deposit conversion metrics.
-   Integrate sales needs and messaging into the community design process in collaboration with the development and construction teams.
-   Collaborate with operations to ensure a smooth and successful transition from development to occupancy.
-   Track and manage pre-opening budgets, sales forecasts, and performance milestones.
-   Champion a prospect-centered selling approach focused on relationship-building and understanding the emotional drivers of senior living decisions.
-   Establish systems for robust prospect relationship management and nurturing throughout the sales journey.
-   Build strong relationships with local referral networks, healthcare providers, community organizations, and municipalities to support outreach and early move-ins.
-   Partner with marketing to design and execute pre-opening events that create buzz, increase engagement, and foster early resident commitments.

## Requirements

**Minimum Qualifications**

-   Bachelor’s degree in business, marketing, communications, or a related field; MBA or advanced degree preferred.
-   7+ years of progressive experience in sales leadership, with at least 3 years in pre-opening or lease-up roles within senior living, multifamily, or hospitality sectors.
-   Demonstrated success in launching and stabilizing new assets, including experience with site selection input, pricing strategy, and pre-opening sales campaigns.
-   Expertise in prospect-centered selling, relationship-based sales, and CRM pipeline management.
-   Strong understanding of the senior living customer journey and the unique emotional drivers of older adult decision-making.
-   Proven ability to lead and motivate remote and field-based sales teams.
-   Experience working cross-functionally with development, construction, operations, and marketing teams.
-   Excellent communication, presentation, and interpersonal skills, with the ability to influence across functions and levels.
-   Highly organized, proactive, and capable of managing multiple pre-opening projects and timelines.

**Expected Performance**

-   Willingness to travel extensively across new market geographies as needed (50–75%)

-   Ability to work varied schedules to include weekends, evenings, and holidays.

## Benefits

We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.

**Compensation:** $150,000-$175,000

**Application Deadline:** We anticipate reviewing applications through August 31st, 2026.

## Apply

[Apply at Experience Senior Living](https://apply.workable.com/experience-sl-co/j/60CC4CE657/apply)

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