# Sales Manager (Events and Exhibitions)

> Experts Plus Recruitment Services · Dubai, United Arab Emirates · Contract · Posted 2026-03-11

**Workplace:** on_site

**Department:** Events

## Description

The Sales Manager is responsible for implementing the sales plan and strategy to maximize both financial and non-financial objectives. This role involves planning and directing the sales of assigned exhibitions in coordination with the Sales Director, ensuring revenue targets are achieved while maintaining industry best practices.

## Requirements

**Sales & Business Development**

-   Sell new and existing exhibitions to achieve strategic and financial targets.
-   Stay updated on developments in the exhibition industry, particularly sales innovations.
-   Research competitive exhibitions to identify new ideas and market practices.
-   Contribute to sales promotion materials and develop strategies to encourage visitor participation.
-   Expand and maintain the exhibition database.
-   Manage existing agents and identify new agents for assigned exhibitions.
-   Engage with government trade bodies to explore new markets and secure exhibitors.
-   Develop sponsorship and non-space revenue opportunities.
-   Create innovative sales initiatives to maximize client acquisition and retention.
-   Develop CRM programs for key target groups and manage key account strategies.
-   Monitor and track daily team sales performance and progress.
-   Set and manage sales targets across all bands.
-   Liaise with the Marketing team to ensure timely and high-quality sales promotion support

**Operations Management (20%)**

-   Manage floor plans and exhibition layout coordination.
-   Monitor daily sales team performance.
-   Coordinate with Operations and Marketing teams to ensure exhibitions meet the highest standards.

**Governance and Process Management (30%)**

-   Manage budgets to achieve revenue and NOP targets.
-   Implement key account strategies and programs.
-   Develop new sales innovations to maintain a competitive edge.

**Organizational Management (15%)**

-   Effectively manage sales agents and national association networks.
-   Provide leadership, guidance, and training to the Sales team.

**Other Duties (5%)**

-   Perform additional responsibilities as required by the Sales Director.
-   Handle confidential information and issues with discretion and judgment.

### **Operating Environment**

-   Office-based, with tele-sales and campaign activities.
-   Regular external client meetings and overseas travel to attend competitor exhibitions.

### **Minimum Qualifications & Experience**

**Education**

-   Formal qualification in Business, Sales Management, or a related discipline.

**Experience & Knowledge**

-   Minimum 7–8 years of sales experience in the exhibitions industry.
-   Strong interpersonal, negotiation, and leadership skills.
-   Ability to stay updated on the latest industry trends and market knowledge.

## Apply

[Apply at Experts Plus Recruitment Services](https://apply.workable.com/experts-plus/j/27A708FD1D/apply)

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