# Marketing Automation Analyst

> Experts Plus Recruitment Services · Dubai, United Arab Emirates · Contract · Posted 2026-03-03

**Workplace:** on_site

**Department:** Brand Management | Digital Marketing

## Description

We are currently looking for Marketing Automation Analyst which will be responsible for the end-to-end execution of omnichannel campaigns (Email, WhatsApp, SMS) and the management of web forms across the portfolio of 30+ world-class exhibitions. The goal is to ensure that every campaign is delivered with 100% accuracy, on time, and optimized for maximum engagement.

**Key Responsibilities:**

**1\. High-Volume Campaign Execution**

-   **Omnichannel Deployment:** Build, test, and deploy 70+ weekly campaigns across **Email (EDM), WhatsApp, and SMS** using Oracle Eloqua (and integrated messaging tools).
-   **Segmentation:** Manage complex database queries to build targeted audience segments, ensuring the right message reaches the right persona at the right time.
-   **A/B Testing:** Systematically test subject lines, content layouts, and send times to improve open and click-through rates across the portfolio.

**2\. Web Forms & Lead Capture**

-   **Form Architecture:** Create and manage web forms and landing pages for all show websites, ensuring seamless data flow into the CRM/Marketing Automation platform.
-   **Tracking & Attribution:** Ensure all digital touchpoints are correctly tagged (UTM parameters) to provide clear attribution for marketing ROI.

**3\. Automation & Lifecycle Journeys**

-   **Nurture Flows:** Build and maintain automated "Always-On" journeys, such as registration confirmations, abandoned cart sequences, and post-show follow-ups.
-   **Workflow Optimization:** Identify opportunities to automate manual campaign requests to reduce turnaround time and human error.

**4\. Quality Assurance (QA) & Governance**

-   **The "Zero-Error" Standard:** Perform rigorous testing on all campaigns (links, personalization tokens, mobile responsiveness) before deployment.
-   **Deliverability Monitoring:** Monitor sender reputation and bounce rates to ensure our communications stay out of the spam folder.

**5\. Reporting & Analytics**

-   **Performance Tracking:** Provide weekly reports on campaign performance (Open rates, CTR, conversion rates) to show leads and stakeholders.
-   **Database Hygiene:** Actively manage "Unsubscribes" and "Hard Bounces" to maintain a healthy and compliant marketing database.

## Requirements

**Technical Requirements**

-   **Experience:** 3–5 years in a dedicated Marketing Automation role (Agency or High-Volume Corporate environment preferred).
-   **Platform Expertise:** Hands-on experience with **Oracle Eloqua** (highly preferred), Marketo, or Salesforce Marketing Cloud.
-   **Languages:** Basic **HTML/CSS** for email template troubleshooting and landing page tweaks.
-   **Data Savvy:** Strong understanding of Excel for data cleaning and list management.
-   **Multi-Channel:** Experience with WhatsApp Business API and SMS gateway integrations.

## Apply

[Apply at Experts Plus Recruitment Services](https://apply.workable.com/experts-plus/j/7D5719D2A5/apply)

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