# Product Marketing Executive (ManageBac+)

> Faria Education Group · Taipei, Taiwan · Full-time · Posted 2026-02-03

**Workplace:** on_site

**Department:** Marketing

## Description

We’re hiring a **Product Marketing Executive** to support **ManageBac+**, our leading curriculum-first LMS used by International Baccalaureate (IB) World Schools globally.

This is an ideal role for a former IB Diploma Programme graduate, preferably with knowledge of ManageBac, who combines curriculum familiarity with strong copywriting and digital marketing skills. You’ll play a central role in shaping messaging, producing compelling assets, and bringing campaigns to life in collaboration with Product, Marketing, Sales, Client Experience, and Web/Design teams.

Direct experience with IB curriculum (TOK, EE, CAS, HL/SL subjects) and academic year cycles is critical to ensure authenticity and credibility in messaging.

This role reports to the Head of Product Marketing.

**What You’ll Do**

**Messaging & Positioning**

-   Support refinement of value propositions and messaging for IB schools
-   Translate curriculum features into clear benefits for coordinators, teachers and school leaders (ability to translate technical releases to educators)
-   Conduct customer interviews and extract insights into positioning
-   Shape target personas and messaging priorities

**Campaign & Asset Execution**

-   Create landing pages, lead magnets, brochures, and messaging/enablement decks
-   Brief and coordinate with Web and Design teams to deliver digital assets, including videos
-   Work across departments in order to support a go-to-market strategy that resonates with educators and our schools, driving product growth for new logos, upsells, and renewals, as well as awareness internally within the company
-   Craft strong go-to-market strategies that resonate with educators and our schools in order to promote product growth for new logos, upsells, and renewals
-   Support webinar campaigns and events
-   Produce customer case studies and testimonials in collaboration with our content team

**Sales Enablement**

-   Develop one-pagers, battlecards, and objection-handling materials
-   Ensure messaging consistency across global regions

**Cross-Functional Collaboration**

Work closely with Product to understand feature updates

Align with regional Marketing Managers on campaign execution

Coordinate timelines and deliverables across teams  

**What Success Looks Like**

-   Clear, differentiated messaging for ManageBac
-   Consistent GTM execution in line with the product roadmap
-   High-performing landing pages and campaign assets
-   Sales team actively using your enablement materials
-   Strong collaboration and working relationship with Product, Demand Generation, Sales, and Client Experience

## Requirements

-   Former IB Diploma Programme student
-   Experience using ManageBac or a similar LMS
-   Degree in Marketing, Communications, Journalism, English or similar
-   Exceptional written English
-   Strong storytelling and copywriting ability
-   Highly organised and detail-oriented
-   Confident using AI tools to accelerate content production
-   Comfortable coordinating briefs and managing stakeholders
-   0–3 years’ experience in marketing or content roles

## Benefits

-   Competitive salary and opportunities for career development.
-   Monthly Health & Wellness Allowance
-   Office lunch & team socials
-   Professional Development Opportunities

**ABOUT FARIA EDUCATION GROUP**

_At Faria Education Group, we are dedicated to reaching every learner and inspiring every educator. As the trusted partner of over 10,000 schools and 4 million students in 155 countries, we lead the way in international education systems and services._

_We offer an integrated suite that supports all aspects of curriculum management, teaching and learning, admissions, and school-to-home communications. With an unwavering commitment to innovation, our technology is designed with rigorous standards for data protection and security, ensuring first-class training and support for modern international schools._

_Through our innovative online courses and revision programs, we provide comprehensive educational experiences. Our offerings include the IB Diploma and Cambridge online courses, bringing high-quality education to schools and homes worldwide._

_Join us in our commitment to transforming education and empowering communities globally. Explore our services, including ManageBac, OpenApply, Atlas, SchoolsBuddy, Pamoja, Wolsey Hall, and Oxford Study Courses._

[https://www.faria.org/careers](https://www.faria.org/careers)

## Apply

[Apply at Faria Education Group](https://apply.workable.com/faria/j/D0D57AB6BE/apply)

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