# Director, Brand Management & Marketing > Farmacy Beauty · New York, United States (Hybrid) · Full-time · Posted 2026-08-10 **Salary:** USD 145,000–190,000 **Workplace:** hybrid **Department:** Marketing ## Description **ABOUT US:** **Farmacy is a clean beauty brand super charging farm-fresh ingredients with gentle actives to support healthy skin results today, while preserving skin’s vitality for the future.** **ABOUT THE ROLE:** The Director, Brand Management & Marketing will serve as a steward of the Farmacy brand, helping to shape its long-term vision while driving integrated marketing strategies that accelerate growth, strengthen brand equity, and deepen consumer engagement. You'll lead the development of compelling brand campaigns, innovation launches, and go-to-market strategies while partnering cross-functionally with Product Development, Digital, Sales, Creative, Operations and Finance, to bring the brand to life across every consumer touchpoint. This is a highly collaborative leadership role for someone who thrives at the intersection of strategy, creativity, and commercial performance, with a passion for building iconic brands and delivering meaningful business results. This role will report to the Sr. Director of Marketing, and have people manager responsibilities. KEY RESPONSIBILITIES  Brand Management  - Serve as the cross-functional brand steward, ensuring consistency across all consumer touchpoints, including Digital, Consumer, Sales, Operations, Finance and Product Development. - Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies - Support development of marketing calendar and program classifications (Budget Planning) - Continuously evaluate brand health through consumer insights, market trends, competitive activity, and business performance to identify growth opportunities and potential risks. - Develop strategic recommendations to strengthen brand equity, increase consumer engagement, and accelerate market share growth. - Identify opportunities to improve cross-functional ways of working, driving operational excellence across the end-to-end marketing process. - Influence cross-functional teams to ensure alignment against brand priorities, timelines, and business goals. Brand Storytelling - 360 Campaign & Activation Management  - Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives  - Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication  - Lead and oversee the development of strategic Go-To-Market drivers within the context  - Lead and oversee the end to end go-to-market campaign process, planning & communication   - Oversee recaps & launch post-mortems  - Work with Copywriters to reflect the brand voice End to End Strategic Product Strategy & Assortment Management - NPD & Existing Portfolio  - Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities - Oversee the development of key new product development building blocks (e.g. insights, SOP) - Lead and oversee new product messaging, claims development + educational support - Identify white space opportunities  Retailer + Promotional Support - Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment - Partner closely with Sales and key retail partners to develop global strategies that support the core business + accelerate new product launches - Support promotional marketing activities (kits & sets, merchandise strategy) Day-to-Day Business Management - Prepare and support presentations for management meetings - Own budget management for key marketing spend buckets - Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations - Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI - Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development ## Requirements - 7+ years of progressive brand management and/or brand marketing experience, ideally within beauty, skincare, CPG, or a consumer-led brand. - Proven experience developing brand strategy and integrated 360° marketing plans that drive brand equity, consumer engagement, and commercial growth. - Experience leading new product development, innovation, and go-to-market strategies, from consumer insights and positioning through launch and optimization. - Strong commercial and financial acumen, with experience managing budgets and leveraging consumer, sales, and campaign data to drive business decisions. - Demonstrated ability to lead and influence cross-functional teams across Creative, Digital, Sales, Product Development, Operations, and Finance. - Experience working within the prestige beauty and retail landscape, including Sephora and/or Ulta, strongly preferred. - Strong people leadership skills, with experience coaching and developing direct reports. - Strategic, creative, and solutions-oriented thinker who thrives in a fast-paced, entrepreneurial environment and can effectively manage competing priorities. - Excellent communication and presentation skills with the ability to influence senior leaders and cross-functional partners. - Passion for beauty, skincare, consumer trends, and building differentiated brands. - Able to reliably commute to the NYC office a minimum of two days per week + ad hoc as needed. - Permanently authorized to work in the U.S. without current or future employer sponsorship ## Benefits - 15 days PTO + 5 sick/personal days per year - 16 annual Company holidays - Health insurance, Dental insurance, Vision insurance  - Life insurance ($25,000 policy, free to employees)  - Commuter benefits (Transit + Parking FSA) - Health care FSA - Dependent care FSA - 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period) - 16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid, 8-weeks 100% paid parental leave for all other parents - $40/month phone stipend - Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap - Quarterly Gratis Product Stipend - Monthly Exercise/Gym Reimbursement ## Apply [Apply at Farmacy Beauty](https://apply.workable.com/farmacy/j/DD37DEE1EC/apply) --- Powered by [Workable](https://www.workable.com)