# Founding Marketing Lead

> Flatgigs · Dubai, United Arab Emirates (Hybrid) · Part-time · Posted 2026-07-14

**Workplace:** hybrid

**Department:** Non-Tech

## Description

We are looking for a Founding Marketing Lead for an early-stage, founder-led AI startup in sports technology, based in Dubai with a live product pilot in market and we're building something genuinely new in a fast-moving, AI-forward space.  
  
**The role**

Own brand and demand from the ground up: positioning, content, social, campaigns, and top-of-funnel growth. You'll define how we sound and show up, and build the marketing engine from scratch. This is a marketing and brand role, not sales - the founder owns partnerships and deal-closing.

**The model**

This starts part-time, alongside your current job. It's built for someone settled in a good role who wants real ownership in something they believe in: AI-driven, ambitious, built on the side to begin with, with equity and a path to a full-time co-founder seat as we grow.

## Requirements

-   At least 3+ years in growth, brand, or product marketing, including real time at an early-stage startup (seed to Series A).
-   You've built a brand and a demand engine from near-zero, not just optimised an existing one.
-   Experience marketing to consumers, or through a business channel to reach consumers (B2B2C). Backgrounds we like: two-sided marketplaces, consumer subscription apps, fintech, D2C, health/fitness, edtech, gaming, or B2B platforms.
-   A hands-on operator who can both set the positioning and make the content and campaigns yourself, without a big team or agency.
-   Self-directed and comfortable with ambiguity. You can carry a function solo, part-time, and async.  
    

**Bonus**

-   Interest or background in sports, sports-tech, or football.
-   GCC / MENA market experience.
-   Content creation or design skills.  
    

**Terms**  
Equity-led, part-time **(8-12 hours a week)** now, with a path to full-time co-founder as we scale.

## Apply

[Apply at Flatgigs](https://apply.workable.com/flatgigs/j/D570844061/apply)

---
Powered by [Workable](https://www.workable.com)