# Growth Marketing Manager (VISA Needed) - Hybrid Guadalajara MX > FlexTal Staffing LLC · Guadalajara, Mexico (Hybrid) · Full-time · Posted 2026-08-18 **Workplace:** hybrid **Department:** Customer Support / Customer Success ## Description **Location:** Guadalajara, Jalisco, Mexico – Hybrid **Employment:** Full-time **English Level:** Professional/Advanced English required **Valid U.S. visa and availability to travel to the United States when required.** ### About the Role MezTal is looking for a **creative, organized, and results-driven Growth Marketing Manager** to join our team and work directly with one of our U.S.-based clients in the **Senior Living technology industry**. In this role, you will own and execute day-to-day marketing initiatives focused on **brand awareness, demand generation, and pipeline growth across the North American market**. You will work closely with the client's Growth, Sales, and Customer Success teams to develop go-to-market campaigns, manage digital channels, create content and visual assets, support industry events, and ensure marketing activities generate measurable business results. Because you will collaborate directly with U.S.-based stakeholders and create content for the North American market, **professional English communication skills are required**. ### Responsibilities ### Demand Generation & Campaigns - Design and execute integrated demand generation and go-to-market campaigns. - Develop **Account-Based Marketing (ABM)** initiatives for priority accounts. - Manage marketing automation and CRM campaign processes. - Maintain campaign and lead data quality within the CRM. - Partner with Sales to define and maintain an effective **lead-handoff process**. - Track campaign performance and contribution to pipeline. ### Events & Conferences - Coordinate the end-to-end execution of webinars, trade shows, conferences, and industry events. - Manage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materials. - Coordinate virtual and on-site logistics and work with external vendors when necessary. - Support post-event attendee follow-up and lead generation activities. - Occasional travel to U.S. industry conferences or client locations may be required. ### Content Strategy & Management - Develop and execute a content strategy focused on brand awareness and lead generation. - Write, edit, and publish engaging **SEO- and AEO-friendly content** for the U.S. market. - Repurpose content across social media, newsletters, campaigns, and other marketing channels. - Develop customer-focused content such as **case studies, video testimonials, and success stories** in partnership with Customer Success. ### Graphic Design & Content Creation - Create visually engaging graphics, presentations, and digital assets for campaigns, events, and social media. - Develop and edit visual content including images, infographics, and short-form videos. - Maintain brand consistency across marketing channels and materials. ### Social Media Management - Develop and manage a strategic social media content calendar, with a strong focus on **LinkedIn** and potential support for Instagram and Facebook. - Write engaging, platform-specific content in English. - Support community engagement through comments and messages. - Monitor trends, analyze performance, and optimize content to increase reach, engagement, and brand awareness. ## Requirements ### What We're Looking For - **3–5 years of hands-on marketing experience**, ideally across growth marketing, demand generation, digital marketing, content, social media, and events. - Experience working with or creating marketing initiatives for the **U.S. or North American market is strongly preferred**. - **Professional/Advanced English**, both written and spoken, with the ability to communicate directly with U.S.-based stakeholders and create high-quality content in English. - Experience with **CRM platforms, marketing automation tools, Content Management Systems (CMS), and social media management tools**. - Demonstrated experience generating or influencing **marketing pipeline**, with the ability to discuss measurable results from previous campaigns. - Strong understanding of demand generation and lead-generation strategies. - Excellent project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously. - Experience using **AI tools and platforms for marketing**. - Strong written and verbal communication skills. - Portfolio or examples of previous marketing, content, campaign, or design work. - Self-starter mentality with a strong sense of ownership and accountability. - Experience in **Senior Living, healthcare, SaaS, or technology** is a plus. ### What Success Looks Like During your first six months, you will be expected to: - Partner with senior Growth leadership to strengthen marketing attribution and track metrics such as **CAC and funnel performance**. - Take accountability for North American marketing-sourced and marketing-influenced pipeline targets. - Establish consistent monthly marketing performance reporting. - Build and execute a strong content strategy focused on brand awareness and lead generation. - Increase engagement across core digital and social channels. - Successfully support industry events and develop repeatable conference marketing playbooks. - Help strengthen the client's presence within the **North American Senior Living industry**. ### Work Model This is a **full-time hybrid position based in Guadalajara, Jalisco**, working from MezTal's offices and remotely according to the established hybrid schedule. You will collaborate regularly with team members, stakeholders, and customers in the **United States**, so availability to work within schedules aligned with U.S. business hours is important. Occasional travel to larger industry conferences or client locations may be required. ### Why Join MezTal? At MezTal, you will have the opportunity to work directly with an innovative U.S.-based organization serving the Senior Living industry while being part of our team in Guadalajara. You will work in a collaborative environment where **ownership, curiosity, creativity, and execution matter**, with the opportunity to directly influence marketing strategy, brand growth, and business results in the North American market. ## Benefits - **Christmas Bonus**: 30 days, to be paid in December. - **Major Medical Expense Insurance**: Coverage up to $25,000,000.00 MXN. - **Dental and Visual Insurance**: Always smile and see with confidence! - **Life Insurance**: (Death and MXN Disability) - **Vacation Days**: 12 vacation days in accordance with Federal Labor Law - **Floating Holidays**: 3 floating holidays in addition to the 7 official holidays in Mexico. - **Cell Phone & Transportation Allowance:** Employees receive a monthly total gross allowance of MXN $1,836, paid through payroll under the combined transportation and cell phone concepts. - **Hybrid Scheme**: Enjoy the best of both worlds, remote and in-office work. - **Multicultural Exposure**: Work with operations within Mexico and the United States. - **MezTal Internal Events**: Strike a healthy balance between your professional and personal goals. - **Exclusive Discounts**: Benefits with different companies for being part of MezTal. - **Academic Agreements**: Access to national universities and language schools. ## Apply [Apply at FlexTal Staffing LLC](https://apply.workable.com/flextal-staffing-llc/j/37C41274CF/apply) --- Powered by [Workable](https://www.workable.com)