# Growth Marketing Manager (B2B | Demand Generation | North American Market) > FlexTal Staffing LLC · Guadalajara, Mexico (Hybrid) · — · Posted 2026-09-10 **Salary:** MXN 50,000–80,000 **Workplace:** hybrid **Department:** Marketing & Creative ## Description **Location:** Guadalajara, Jalisco – Hybrid **Company:** MezTal **Client Industry:** Senior Living Technology **Employment:** Full-time **U.S. Visa & Travel:** Required **English:** Advanced professional proficiency required About the Role MezTal is looking for a **Growth Marketing Manager** to join our team and work directly with one of our U.S.-based clients, a growing technology company serving the **senior living industry across North America**. This is a highly hands-on role for someone who can combine **strategy and execution**. You will help build and execute the client's marketing efforts across demand generation, marketing automation, content, events, digital channels, and pipeline development. This is not a role focused only on managing a team, social media, or one specific marketing channel. We are looking for someone who can develop a strategy and then personally help bring it to life. You will work closely with U.S.-based leadership and Sales teams while also coordinating external marketing agencies and vendors. What You'll Do - Build and execute integrated **B2B demand-generation campaigns** for the U.S. and North American market. - Generate and track qualified leads, opportunities, and marketing-sourced or marketing-influenced pipeline. - Own hands-on marketing automation activities, including email campaigns, nurture sequences, segmentation, landing pages, workflows, and campaign tracking. - Work with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce, Pardot, GoHighLevel, or similar tools. - Partner with Sales on target audiences, priority accounts, lead qualification, campaign strategy, and Marketing-to-Sales handoff. - Develop and execute content strategies across website, email, LinkedIn, newsletters, blogs, webinars, events, case studies, and other channels. - Create and edit professional marketing content in **English for U.S. audiences**. - Support SEO/AEO and website conversion initiatives. - Plan and execute webinars and conference marketing, including pre-event campaigns, meeting generation, event promotion, lead capture, and post-event follow-up. - Travel to selected **U.S. industry conferences and events** and professionally represent the client when required. - Manage and coordinate external marketing agencies, vendors, freelancers, or creative partners. - Track campaign performance and use data to improve marketing results. - Partner with leadership to continue developing attribution, funnel reporting, pipeline visibility, and CAC measurement. - Use **AI tools as part of your regular marketing workflow** to improve research, content creation, campaign development, analysis, automation, and productivity. ## Requirements What We're Looking For - **4+ years of hands-on marketing experience**, preferably in B2B environments. - Strong experience in **demand generation** and executing campaigns from strategy through launch and measurement. - Professional experience supporting the **U.S. or North American market** is required. - Experience with CRM and **marketing automation** platforms. - Experience developing and executing content strategies, not only social media content. - Ability to demonstrate **measurable results** from previous campaigns, such as leads, MQLs/SQLs, meetings, opportunities, pipeline, conversions, or revenue influenced. - Experience collaborating closely with Sales. - Experience with webinars, trade shows, conferences, or other B2B events. - Experience working with external agencies, vendors, or creative partners. - Strong project-management skills and the ability to manage multiple campaigns simultaneously. - Strong practical use of **AI tools for marketing**. - Ability to work independently, take ownership, and build processes in a growing environment. - **Advanced professional English, both written and spoken.** You will regularly participate in meetings with U.S.-based leadership and teams, create marketing content in English, present ideas and results, and communicate professionally at U.S. events. **English proficiency will be evaluated during the interview process.** U.S. Market, Visa & Travel Requirements This position requires meaningful professional experience working with the **United States or North American market**, whether through U.S.-focused campaigns, audiences, customers, prospects, Sales teams, leadership teams, or other business stakeholders. A **valid U.S. visa is required**. Travel will not be constant; however, conferences are an important part of the client's go-to-market strategy. Candidates must be **genuinely comfortable traveling to the United States when needed**, attending multi-day industry conferences, interacting with U.S. prospects and business stakeholders, and professionally representing the client in person. Candidates who have a valid visa but are not comfortable traveling regularly when business needs require it would not be the right fit for this opportunity. Preferred Background Experience in **B2B SaaS, technology, healthtech, healthcare, senior living, enterprise software, or another complex B2B environment** is highly valuable. Direct senior living experience is not required. We are open to candidates from other industries when their experience is transferable to a B2B technology company serving North American organizations. Experience with ABM, go-to-market campaigns, marketing attribution, revenue marketing, customer marketing, or product launches is also a plus. The Profile We're Looking For We are looking for a **builder and doer**, not only a coordinator. You should be comfortable developing the strategy, opening the CRM or marketing platform and building the campaign yourself, creating or editing content, working with Sales, briefing an agency, preparing for a conference, reviewing performance, and determining what should happen next. You do not need to be a professional graphic designer or a specialist in every marketing discipline. Specialized design or paid media work may be supported by external partners. What matters most is your ability to connect: **Demand Generation + Content + Marketing Automation + Sales Alignment + Execution + Measurable Results** Working Model This position is based in **Guadalajara, Jalisco** under MezTal's hybrid model. - **First month:** approximately 3 days per week in the office. - **After onboarding:** generally around 1 day per week, depending on client needs and travel schedules. - Flexibility will be provided during weeks involving business travel or conferences. - The role works directly with U.S.-based stakeholders, so flexibility to align with **U.S. Eastern or Central business hours** when needed is important. Interview Process We want candidates to know what to expect from the beginning. The complete selection process includes approximately **6 conversations/stages**: 1. **Recruiter interview with MezTal** – experience, English, U.S. market exposure, visa, travel availability, expectations, and overall fit. 2. **Internal MezTal interview** – deeper evaluation of your experience and alignment with the client. 3. **Interview with the client's VP of Growth** – marketing expertise, strategic thinking, and hands-on capabilities. 4. **Additional client interview** – conversation with another member of the U.S.-based organization or leadership team. 5. **Panel / Business Case** – you may be asked to prepare and present a marketing or go-to-market approach based on a business scenario. 6. **Final alignment conversation** – expectations and final alignment before moving toward an offer. Because this is a multi-stage process, we value transparency from both sides. Before candidates reach the final stages, we will make sure there is clear alignment regarding **compensation, hybrid expectations, travel requirements, availability, and genuine interest in the opportunity**. Why This Opportunity? This is an opportunity to have significant ownership and visibility while working directly with a growing U.S.-based technology company. You will have the opportunity to help shape a developing marketing function, work closely with senior leadership and Sales, build processes from the ground up, and see a direct connection between your marketing work and business growth across the North American market. If you enjoy **building, executing, experimenting, measuring, and improving** rather than staying within one narrow area of marketing, this could be a strong next step. ## Benefits - **Christmas Bonus**: 30 days, to be paid in December. - **Major Medical Expense Insurance**: Coverage up to $25,000,000.00 MXN. - **Dental and Visual Insurance**: Always smile and see with confidence! - **Life Insurance**: (Death and MXN Disability) - **Vacation Days**: 12 vacation days in accordance with Federal Labor Law - **Floating Holidays**: 3 floating holidays in addition to the 7 official holidays in Mexico. - **Cell Phone & Transportation Allowance:** Employees receive a monthly total gross allowance of MXN $1,836, paid through payroll under the combined transportation and cell phone concepts. - **Hybrid Scheme**: Enjoy the best of both worlds, remote and in-office work. - **Multicultural Exposure**: Work with operations within Mexico and the United States. - **MezTal Internal Events**: Strike a healthy balance between your professional and personal goals. - **Exclusive Discounts**: Benefits with different companies for being part of MezTal. - **Academic Agreements**: Access to national universities and language schools. ## Apply [Apply at FlexTal Staffing LLC](https://apply.workable.com/flextal-staffing-llc/j/39B48E0074/apply) --- Powered by [Workable](https://www.workable.com)