# GEO Specialist

> Foundation · Poland (Remote) · — · Posted 2026-07-09

**Workplace:** remote

**Department:** Content

## Description

### GEO Specialist

The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.

### KEY RESPONSIBILITIES

GEO Research & Execution

-   Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position.
-   Support analysis using GEO tools such as Profound, Ahrefs, and more.
-   Contribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitors.
-   Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.

On-Site Content Planning & Support

-   Create content plans which support AI citation
-   Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.
-   Collaborate with writing and strategy teams to ensure content plans are executable and successful

Reddit Strategy 

-   Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.
-   Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives.
-   Plan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumes.
-   Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate.

Performance & Reporting

-   Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.
-   Contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next.
-   Support ongoing testing across content formats, subreddit selection, post framing, and content structure.

Cross-Channel Integration

-   Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies.
-   Surface audience insights — trending topics, community sentiment, competitive signals — and feed them into client content planning.
-   Participate in client content audits and strategy sessions with a GEO and AI Visibility lens.

### HOW SUCCESS IS MEASURED

Execution Quality

-   Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1–5 (target ≥4).
-   No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work.

Client Satisfaction

-   Client NPS score within 4 weeks of initial strategy delivery (target ≥8).
-   QBR question: "How confident are you in the strategic direction?" (1–5, target ≥4.5).

Growth Toward Strategist

-   Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones.
-   Contribution of at least one reusable internal framework or playbook per quarter.
-   Ability to contribute meaningfully to client strategy presentations within 6 months.
-   Showcased presentation confidence & client facing, consultative ability.

### Compensation

-   Base salary $50k–60k CAD depending on experience and location
-   Variable compensation: team performance bonus and company-wide profit-sharing

### How to apply

1.  Fill in Culture Index survey: [https://go.cultureindex.com/p/RPvunZfypMzd](https://go.cultureindex.com/p/RPvunZfypMzd)[](https://go.cultureindex.com/p/Gor3velvUaRl5d2hKDdu)[](https://go.cultureindex.com/p/6fJ6t8wrFd)
2.  Apply through the application form

## Apply

[Apply at Foundation](https://apply.workable.com/foundation/j/D4A46124E1/apply)

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