# Senior Paid Social Media Buyer

> Freelance Latin America · Mexico (Remote) · Part-time · Posted 2026-08-19

**Workplace:** remote

**Department:** Marketing

## Description

We’re looking for an experienced Paid Social Media Buyer to support a performance-driven digital marketing team working with growth-stage brands across multiple industries. This role combines hands-on campaign management, creative testing, full-funnel strategy, and performance analysis.

You’ll manage paid social campaigns, collaborate with creative and strategy teams, and turn campaign data into actionable recommendations that support growth and scalability.  
  
**Duties / Task to perform**

-   Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform.
-   Manage budgets, audiences, funnel segmentation, media plans, and testing strategies aligned with lead generation, sales, and signup goals.
-   Develop creative testing frameworks and translate campaign needs into briefs for static, video, UGC, and motion content across TOF, MOF, and BOF stages.
-   Set up and validate conversion tracking, including pixels, CAPI, and platform events, and use attribution tools to evaluate campaign performance.
-   Analyze advertising and CRM data to identify creative wins, funnel gaps, lead quality trends, and scaling opportunities.
-   Prepare performance reports and communicate insights, KPI results, and optimization recommendations to internal and external stakeholders.
-   Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned, high-performing campaigns.
-   Support Google Ads campaign setup, tracking, QA, and optimization when needed.

## Requirements

-   4–7 years of hands-on paid social campaign management experience.
-   Deep experience with Meta Ads Manager, including campaign builds, testing, budget pacing, and audience management.
-   Experience with at least one additional platform: TikTok, Pinterest, or Reddit.
-   Demonstrated ability to brief, test, optimize, and scale creative content for performance.
-   Strong understanding of full-funnel planning, including TOF, MOF, and BOF strategies.
-   Proficiency with performance metrics such as CPA, ROAS, MER, and funnel health indicators.
-   Experience using CRM platforms such as HubSpot, Zoho, or GoHighLevel to cross-reference advertising and lead data.
-   Strong analytical, reporting, and communication skills.
-   Experience with third-party attribution platforms such as Triple Whale, Northbeam, or Wicked Reports is a plus.
-   Google Ads experience across Search, Performance Max, Demand Gen, and/or Shopping is a strong plus.
-   Experience with GA4, Google Tag Manager, Shopify or comparable eCommerce platforms is a plus.
-   Previous agency experience managing multiple accounts is preferred.
-   Strong proficiency with spreadsheets and reporting tools such as Google Sheets and Looker Studio.
-   Interest in using AI tools to support media planning and buying workflows is a plus.  
      
    **Schedule & availability: Remote, Monday through Friday: 9:00 AM–1:00 PM Eastern Time (EST)  
    **

## Benefits

-   Fully remote work environment
-   Stable, long-term collaboration
-   Clear scope of responsibilities and structured workflows
-   Training and onboarding support
-   Opportunity to work with international teams
-   Exposure to modern tools and professional processes
-   Supportive and collaborative work culture
-   Opportunity for skill development and career growth

📌 Before You Apply, Please Read:

At Freelance Latin America, we’re excited to connect you with meaningful remote opportunities. However, we want to be clear:

⏰ These are professional roles with set schedules defined by the client.

Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours.

🤝 You will be part of the client’s team.

You’ll follow their company guidelines, communication practices, and workflows, ensuring seamless collaboration.

📈 KPIs and goals matter.

Your performance will be measured to ensure alignment with client expectations and project objectives.

🧑‍🏫 Training may be required.

You might need to complete training to fully understand your role, tools, and client processes.

🎯 Commitment and responsibility are essential.

We work with clients who rely on your dedication to deliver consistent, high-quality results. This is key to building trust and long-term partnerships.

🚀 Ready to grow your career with us?

Apply only if you are ready to commit, learn, and take ownership of your role.

## Apply

[Apply at Freelance Latin America](https://apply.workable.com/freelance-latin-america/j/22747457C7/apply)

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