# Go-To-Market (GTM) Manager

> Freelancer.com · Vancouver, Canada · Full-time · Posted 2026-06-15

**Salary:** CAD 80,000–90,000

**Workplace:** on_site

**Department:** Escrow.com

## Description

Escrow.com is the world’s largest provider of secure online payments. We have safely handled over US$8 Billion in transactions for some of the world's largest marketplaces and platforms, including Shopify, GoDaddy, and eBay.

We are looking for a dynamic and strategic Go-To-Market (GTM) Manager to own the end-to-end strategy and execution of how we bring products, features, and partnerships to market. In this role, you will sit at the intersection of Product, Marketing, Sales, and Customer Success - ensuring that every launch lands smoothly and our global partners activate successfully.

The ideal candidate is a "GTM quarterback" who thrives in cross-functional environments, loves building repeatable launch playbooks, and has the technical fluency to drive adoption for complex Fintech products.

### Key Responsibilities

-   **Launch Ownership:** Design and execute go-to-market plans for new product launches, feature rollouts, and platform integrations.
-   **Asset Creation:** Build and maintain comprehensive customer-facing "Go-Live Kits," including co-marketing toolkits, landing page copy, one-pagers, and partner-ready brand assets.
-   **Cross-functional Collaboration:** Act as the central point of contact between Product, Sales, and CS to ensure alignment on messaging, target segments, and launch timelines.
-   **Sales Enablement:** Create and deliver enablement materials (pitch decks, battlecards, and FAQs) to train internal teams on new products and GTM motions.
-   **Customer Activation:** Monitor and optimize "Time-to-Go-Live" metrics, working directly with strategic partners to ensure successful technical and operational onboarding. Drive user adoption within existing ecosystems.
-   **GTM Performance:** Track and report on success metrics, including activation rates and feature adoption, running retrospectives to continuously improve our launch runbooks.

### Required Qualifications

-   4+ years of experience in GTM, Product Marketing, Growth, or a similar strategic role.
-   Proven ability to lead cross-functional launches for technical products (SaaS, Fintech, or Payments preferred).
-   Exceptional written and verbal communication skills, with a talent for distilling complex technical infrastructure into clear value propositions.
-   Strong business acumen and the ability to align various departments around a shared launch goal.
-   Experience with data-informed decision-making and tracking product-led growth metrics.
-   Comfortable working in a fast-paced, high-stakes environment where every day is different.
-   Familiarity with APIs, marketplace ecosystems, or platform integrations.

### Nice to Have

-   Experience in digital payments, escrow, or international compliance-heavy environments.
-   Familiarity with partner co-marketing or platform-specific GTM strategies.
-   Experience in high-growth startups where you have built playbooks from the ground up.

### Success Criteria

-   **Ownership Mentality:** You take full responsibility for the success of a launch, from the high-level strategy to the smallest copy detail.
-   **Resourceful & Proactive:** You identify friction points in the customer journey and build the tools necessary to solve them.
-   **Clarity-Driven:** You ask thoughtful questions to ensure that the product vision is clearly communicated to our global user base.
-   **Growth Mindset:** You treat every launch as an opportunity to learn, iterating on your playbooks to drive higher activation volume.

### Benefits

-   **Fast-track your career:** We boast a meritocratic culture, renowned for hiring into senior roles from within and producing many business and product leaders in the FinTech industry.
-   **Not a cog-in-the-machine:** You will join a global FinTech with a culture that allows you to take ownership and see the tangible impact of your work immediately.
-   **Weekly Town Halls:** Direct Q&A sessions with the CEO where you can ask anything.
-   **Hack-a-thons:** Quarterly events where teams create solutions to existing problems and win prizes, filled with games, shows, and food.
-   **Weekly Team Lunches:** Thursday lunches featuring rotating local cuisines.
-   **Fun Team Building Events:** We prioritise a high-energy office culture and meaningful in-person collaboration.

## Apply

[Apply at Freelancer.com](https://apply.workable.com/freelancer/j/F49E8E97F8/apply)

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