# Senior Creative Content Producer > Freshine Product Inc · New York, United States · Full-time · Posted 2026-05-26 **Salary:** USD 80,000–120,000 **Workplace:** on_site **Department:** Brand Marketing, US ## Description **Senior Creative Content Producer** **About us** Wavytalk is a fast-growing hair tools brand built on creativity, community, and self-expression. As the #1 hair tools brand on TikTok, we’ve built our business through a digital-first, content-driven approach creating products and moments that resonate with a new generation of consumers. We design intuitive, high-performance tools that make styling effortless while protecting hair health. As we continue to scale, we have expanded into key retail partners like Target and Ulta, bringing our viral, community-led brand into physical spaces nationwide. We are also expanding into adjacent beauty tools to further support our community’s self-expression across their full routine. **Role Description** We are looking for a **Senior Creative Content Producer** to lead the ideation and execution of high-impact photo and video content across social, paid media, retail campaigns, launches, partnerships, and brand activations. This role is equal parts **creative strategist, producer, and project lead**. You will concept and oversee content ranging from fast-moving social videos to large-scale campaign shoots and experiential events. You should deeply understand internet culture, creator-driven storytelling, platform trends, and how different types of content support different business goals. The ideal candidate is highly social-first, creatively obsessed, organized under pressure, and able to bridge the gap between brand storytelling and commercial performance. This role requires 4 days in office.(Mon-Thurs) **Key Responsibilities** **Creative Ideation & Content Strategy** - Develop innovative video and photo concepts for: - Organic social content - Paid social campaigns - Product launches - Retail campaigns - Creator collaborations - Events and activations - Brand campaigns   - Translate marketing objectives into compelling creative concepts tailored to each platform and audience - Understand the role of different content types across the funnel, from awareness-driving brand storytelling to conversion-focused paid creative - Stay ahead of social, beauty, fashion, and creator trends while identifying opportunities relevant to the brand - Collaborate cross-functionally with Social, PR, Influencer, E-commerce, Retail, and Performance teams **Production Management** - Lead end-to-end production for both in-house and external shoots - Source and manage creative agencies, production partners, photographers, videographers, stylists, glam teams, and freelancers - Build detailed creative briefs, shot lists, moodboards, production timelines, and call sheets - Oversee creative execution from pre-production through post-production - Lead on-site production and ensure content aligns with brand vision and campaign objectives - Manage budgets, timelines, vendor negotiations, and production logistics - Ensure all deliverables are completed on time and optimized for platform-specific requirements **Creative Direction & Brand Stewardship** - Maintain strong brand consistency across all visual content and storytelling - Ensure content aligns with Wavytalk’s tone, aesthetic, and positioning while still feeling culturally relevant and platform-native - Partner closely with internal creative and design teams to evolve the visual identity of the brand - Balance high-production brand storytelling with fast-moving, trend-driven social content **Performance & Optimization** - Analyze content performance and apply learnings to future creative concepts - Understand platform KPIs including: - Watch rate - Engagement - CTR - Hook rate - Retention - Conversion efficiency - Work closely with paid media teams to optimize content for performance without compromising brand equity - Identify opportunities to improve creative efficiency, scalability, and output quality **Qualifications** - 5–8+ years of experience in creative production, content production, social-first creative, or campaign production - Strong portfolio showcasing both video and photo content across social, campaigns, and branded storytelling - Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms - Experience managing external agencies and production partners - Strong understanding of creator/content culture and how consumers engage with digital content today - Ability to manage multiple projects simultaneously in a fast-paced environment - Strong creative instincts paired with commercial and strategic thinking - Excellent communication, organization, and leadership skills - Experience in beauty, fashion, lifestyle, or consumer brands strongly preferred - Comfortable being hands-on and adaptable in a high-growth environment **What We’re Looking For** - Highly creative and culturally plugged-in - Social-first mindset with strong storytelling instincts - Strong taste level and visual eye - Commercially aware and performance-minded - Collaborative and solutions-oriented - Calm under pressure and highly organized - Excited to build, experiment, and move quickly **Bonus Points** - Experience working with creators, influencers, or celebrity talent - Familiarity with paid social creative best practices - Experience scaling content production within a fast-growing brand - Beauty or hair category experience ## Apply [Apply at Freshine Product Inc](https://apply.workable.com/freshine-product-inc/j/0D2A8BEE59/apply) --- Powered by [Workable](https://www.workable.com)