# Head of Advertising & Performance Marketing

> Fuku · Kuala Lumpur, Malaysia · Full-time · Posted 2026-02-19

**Workplace:** on_site

## Description

Head of Advertising & Performance Marketing  
Location: Kuala Lumpur (Hybrid)  
Open to: Malaysians and Expats currently in Malaysia (no relocation provided)  
  
Why You Should Apply  
\- Opportunity to take risks and think outside the box in a culture that values marketing and advertising as key drivers of growth and profit.  
\- Full autonomy over a substantial advertising budget (USD 2 million per month).  
\- Chance to incorporate new AI technologies and run global campaigns focused on conversion.  
\- Ability to scale in-house capabilities and lead a small team of 2.  
\- Freedom to experiment with various channels including Meta, TikTok, YouTube, Google Ads, KOLs, and UGC.  
\- Supportive environment with a “blank cheque” approach to innovation and experimentation.  
  
Key Responsibilities  
\- Set and build advertising and performance marketing strategies, with ongoing monitoring, optimization, and continuous improvement.  
\- Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the product owner’s perspective.  
\- Identify new audiences, uncover pain points, and develop innovative conversion strategies.  
\- Take full ownership of the budget and forecasting, and be accountable for both successes and failures, with support from a Director of Advertising for mentorship and business integration.  
\- Gain hands-on experience with AI-driven advertising, including automation, predictive bidding, and creative AI optimization, to future-proof your career.  
  
Requirements  
\- Minimum 6 years’ experience in Performance Marketing, with at least 3 years in a leadership role.  
\- Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+ per month).  
\- Deep expertise in Meta and Google advertising ecosystems.  
\- Proven track record in improving CAC efficiency and scaling customer acquisition.  
\- Solid understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.  
  
About the Company & Team  
\- Rapidly scaling digital subscription business, especially in the USA, with recurring income streams.  
\- Global marketing team of 30 professionals.  
\- Strong, established brand presence within its niche, leveraging advanced technology.  
\- Positive work culture with low turnover; employees are aligned with the company mission and empowered to optimize processes and strive for excellence.  
  
How to Apply  
\- Click the “apply” button to submit your application.  
\- CVs do not need to be up-to-date; LinkedIn profiles are also accepted.  
\- The recruiter is open to sharing more information before you formally apply.  
\- Every applicant or enquiry will receive a response.  
  
Note  
\- For expats: You must already be working in Malaysia or have worked in Malaysia within the last 5 years.

## Apply

[Apply at Fuku](https://apply.workable.com/fuku/j/1E4EB91028/apply)

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