# Global Head of Brand

> Fuku · Shenzhen, China · Full-time · Posted 2026-06-23

**Workplace:** on_site

## Description

Global Head of Brand (Open to Fully Bilingual candidates only – English + Mandarin)  
  
Location:  
\- Shenzhen, China (5 Days onsite)  
  
Reporting Line:  
\- Reports directly to the CEO  
  
Compensation:  
\- Up to RMB 4 Million Total Compensation  
  
Relocation:  
\- Full Relocation Sponsorship Available  
  
Language Requirement:  
\- Fully bilingual Mandarin + English speakers  
  
Candidate Pool:  
\- Open to candidates globally  
  
About the Company:  
\- One of the fastest-growing global consumer technology brands, serving millions of consumers across North America, Europe, and Asia.  
\- Operates at the intersection of connected hardware, mobile applications, software experiences, and intelligent consumer ecosystems.  
\- Products are distributed in more than 60 countries globally.  
\- Trusted by millions of users through design excellence, product innovation, and deep consumer understanding.  
\- Investing heavily in the next generation of connected consumer experiences, creating a seamless ecosystem that bridges physical products, software platforms, and digital services.  
  
The Opportunity:  
\- The Global Head of Brand will shape the future of the company’s global brand strategy and consumer positioning.  
\- This role goes beyond traditional marketing leadership, defining how consumers experience the brand across physical products, connected applications, digital platforms, retail channels, and future intelligent services.  
\- The successful candidate will play a critical role in transforming the company from a category leader into one of the world’s most admired consumer technology brands.  
  
Key Responsibilities:  
\- Define and evolve global brand strategy, positioning, and long-term vision.  
\- Shape brand architecture across multiple product lines and consumer segments.  
\- Build a globally consistent brand experience across hardware, software, and digital touchpoints.  
\- Partner closely with Product, Industrial Design, UX, and Commercial leadership teams.  
\- Drive product brandification and ecosystem storytelling.  
\- Lead global consumer insights, creative, content, and integrated marketing functions.  
\- Develop a high-performing international brand organization of approximately 60-70 team members.  
\- Partner directly with the Founder and executive team on future growth initiatives.  
  
Ideal Background:  
\- Native Mandarin/English speaking leaders from around the world are welcome.  
\- Particularly relevant backgrounds include:  
\- Consumer Electronics  
\- Connected Consumer Devices  
\- Smart Home Ecosystems  
\- Wearables  
\- Consumer Technology  
\- Premium Consumer Goods  
\- Design-Led Consumer Brands  
  
We are particularly interested in candidates from companies such as Apple, Dyson, Google, Samsung, Logitech, Bose, Sonos, Philips, SharkNinja, DJI, and other globally recognized consumer brands.  
  
What Success Looks Like:  
\- Deep understanding of how modern global brands are built through the integration of hardware, software, design, and consumer experience.  
\- Proven track record of successfully scaling internationally recognized consumer brands.  
\- Excitement for shaping the next generation of connected consumer experiences used by millions of people worldwide.  
  
\*Only shortlisted candidates who fulfil the linguistic prerequisites will be contacted

## Apply

[Apply at Fuku](https://apply.workable.com/fuku/j/22559B37B8/apply)

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