# Integrated Marketing Manager CFD/Financial Industry > Fuku · Singapore, Singapore · Full-time · Posted 2026-10-13 **Workplace:** on_site ## Description About Hytech Hytech is a leading management consulting firm headquartered in Australia and Singapore, specialising in digital transformation for fintech and financial services organisations. The company delivers end-to-end consulting services and robust middle- and back-office solutions, enabling clients to optimise operations, enhance efficiency, and stay ahead in a fast-evolving digital landscape. Hytech’s client portfolio includes top global trading platforms and leading crypto exchanges. Hytech applies AI and data-driven approaches to real-world financial use cases, including risk management, process optimization, and decision support, with a focus on delivering practical impact. With more than 2,000 professionals worldwide, Hytech has a strong and growing international presence, with offices across Australia, Singapore, Malaysia, Taiwan, the Philippines, Thailand, Morocco, Cyprus, Dubai, and beyond. Job Responsibilities \- Formulate and execute integrated marketing strategies: \- Develop the company’s global integrated marketing strategy and annual marketing plan aligned with corporate strategy and business objectives. \- Leverage CFD and financial industry trends, product iteration cycles, and regional market characteristics to integrate multi-channel resources (social media, content, KOLs, events, advertising, PR). \- Deliver differentiated, actionable integrated marketing solutions and take end-to-end ownership of execution performance to drive core KPIs: brand exposure, user acquisition, product conversion, and user retention. \- Team management & delivery of business goals: \- Build, manage, and develop the integrated marketing team. \- Define team objectives, performance metrics, and collaboration frameworks. \- Allocate projects and human resources rationally, track execution progress and deliverable quality, continuously upgrade team capabilities and operational efficiency, and ensure all marketing targets are delivered on schedule. \- Omnichannel marketing orchestration: \- Oversee content operations, social media operations, paid advertising, and related teams. \- Plan marketing content and publishing cadence for social media ecosystems (Twitter/X, Facebook, LinkedIn, Telegram, etc.) and content channels (official website, blogs, industry media, etc.) to guarantee consistent messaging and unified brand identity across touchpoints. \- Continuously optimize paid promotion strategies for Google and social media ads to drive synergistic growth of paid and organic traffic and improve overall marketing ROI. \- Regional & global campaign leadership: \- Lead end-to-end planning and delivery of flagship global marketing initiatives, including new product launches, trading competitions, user incentive programmes, webinars, market analysis livestreams, and financial summit partnerships. \- Own goal-setting, solution breakdown, resource allocation, cross-functional alignment (Product, Tech, Compliance, Design, etc.), execution, and post-campaign reviews. \- Manage project timelines, compliance standards, and communication outcomes to build high-impact industry-level marketing milestones. \- KOL & partnership ecosystem management: \- Manage global CFD and financial industry KOLs, investment thought leaders, industry media, community influencers, and partner resources. \- Establish and sustain long-term cooperative relationships. \- Define KOL and media collaboration strategies to advance media placements, co-created content, and cross-industry partnerships. \- Expand marketing reach, strengthen brand credibility and global footprint, measure partnership performance, refine cooperation frameworks, and control partnership costs. \- Marketing budget & data governance: \- Plan, allocate, and control annual and project-level integrated marketing budgets. \- Build marketing data tracking and performance evaluation mechanisms. \- Monitor key metrics such as impressions, click-through rates, conversion rates, user acquisition volume, CAC, ROI, and user retention. \- Produce regular marketing analysis and review reports for senior management. \- Adjust marketing strategies, channel mix, and resource investment based on data insights and business feedback to lift marketing efficiency continuously. \- Brand & public sentiment management: \- Collaborate with the brand team to articulate core brand values and tone and safeguard the company’s global brand image. \- Monitor financial industry developments and brand-related public sentiment. \- Implement early-warning and contingency protocols for public-opinion risks, identify and mitigate negative exposure proactively. \- Coordinate with leadership and relevant teams to resolve public-opinion incidents and preserve brand reputation and user trust. \- Cross-functional & cross-region collaboration: \- Act as the key owner for integrated marketing work, maintain high-efficiency collaboration with Product, Sales, Operations, Tech, Compliance, Design, and other teams. \- Align marketing requirements and resource allocation across regional markets. \- Enable localised adaptation of headquarters-level strategies in regional markets, and ensure marketing priorities remain aligned with corporate business goals. Job Requirements \- Education & professional background: \- Bachelor’s degree or above; majors in Marketing, Advertising, Public Relations, International Business, Finance or related fields are preferred. \- 5-8 years of relevant integrated marketing experience; must have CFD or financial industry exposure, plus minimum 3 years of people-management experience. \- Solid understanding of CFD business models, financial product attributes, target audience profiles, and industry go-to-market logic. \- Strategic & professional marketing capabilities: \- Proven track record in integrated marketing strategy formulation, campaign design, execution governance, and post-mortem analysis. \- Capable of building global marketing strategies derived from business objectives, with verifiable end-to-end global campaign delivery experience. \- Deep familiarity with core CFD/financial marketing channels: social media, KOLs, industry media, paid advertising, and partner channels; able to foster multi-channel synergistic growth. \- Team & project management competencies: \- Strong leadership and people-management skills, with hands-on experience in team building, talent development, performance management, and cross-regional team collaboration. \- Robust project orchestration and resource prioritisation skills; capable of running multiple concurrent marketing projects and aligning Product, Sales, Operations, Tech, Compliance, Design stakeholders to ensure smooth roll-out of marketing initiatives. \- Data-driven & commercial acumen: \- Strong capabilities in data analysis, budget planning, cost control, and commercial judgment. \- Evaluate channel and project performance against core marketing metrics, allocate resources rationally, and take accountability for marketing ROI and business outcomes. \- Global mindset & compliance awareness: \- Global perspective with awareness of cross-cultural nuances, local market dynamics, and financial regulatory frameworks across geographies. \- English as a working language with fluent written and verbal communication skills; capable of independently engaging overseas stakeholders and drafting English-language marketing materials. \- High compliance awareness to enforce compliance standards for marketing content and events and mitigate regulatory risks. \- Personal attributes: \- Strong sense of responsibility, goal orientation, decision-making, communication, coordination, and stress tolerance. \- Thrive in the fast-paced, dynamic financial industry environment. \- Demonstrated learning agility, problem-solving skills, and innovative thinking, with genuine passion for CFD and financial sector business. \- Nice-to-have: \- Hands-on experience in overseas-market integrated marketing and localised team management. \- Successful track record of designing and launching CFD/financial industry marketing campaigns. \- Established network of financial sector KOLs, media contacts, and industry partners. \- Multilingual proficiency. ## Apply [Apply at Fuku](https://apply.workable.com/fuku/j/24BEE17F52/apply) --- Powered by [Workable](https://www.workable.com)