# Business Development & Marketing Manager

> Fuku · Singapore, Singapore · Full-time · Posted 2026-04-15

**Workplace:** on_site

## Description

Nanyang International School (NIS) – Business Development & Marketing Manager  
  
About NIS:  
Nanyang International School (NIS) is a private education institution offering quality education from Year 1 to Year 12. The school emphasizes academic excellence and prepares students for international pathways.  
  
Position Overview:  
We are seeking a hands-on, execution-driven Business Development & Marketing Manager to drive student recruitment growth across Asia and build a scalable marketing and enrolment system. This is a build-and-execute role, focused on practical implementation rather than just strategy.  
  
Key Responsibilities:  
  
Lead Generation & Marketing Systems  
\- Build and manage a comprehensive lead generation funnel (ads/content → enquiry → prospectus → follow-up → enrolment).  
\- Develop and manage the school website, including lead capture forms, autoresponder for automatic prospectus delivery, and video integration.  
\- Implement and manage CRM or tracking systems for enquiries and conversions.  
  
Content & Social Media Execution  
\- Plan, produce, and publish content across platforms such as Xiaohongshu, TikTok, YouTube, WeChat, Instagram, and Facebook.  
\- Script and oversee video production, including student stories, school branding, and webinars.  
\- Manage a consistent content pipeline with weekly output.  
  
Marketing Collateral & Conversion Assets  
\- Design and manage marketing materials including digital and print prospectuses, landing pages, banners, posters, exhibition materials, webinar decks, and video backdrops.  
\- Ensure all materials are optimized for conversion, not just branding.  
  
Webinars, Events & Exhibitions  
\- Plan and execute webinars targeting international students (China, ASEAN, etc.).  
\- Manage registration, delivery, and post-event follow-up.  
\- Coordinate participation in education fairs and exhibitions.  
  
Sales Funnel & Conversion Optimisation  
\- Track and improve the process from enquiries to applications to enrolments.  
\- Work closely with the sales/admissions team to improve conversion rates.  
\- Ensure timely follow-up of all leads.  
  
Compliance & Regulatory Alignment  
\- Ensure all marketing materials and activities comply with EduTrust / CPE requirements and advertising/platform regulations, especially for China platforms.  
  
Vendor & Project Management  
\- Source and manage external vendors such as designers, web developers, and videographers.  
\- Ensure timely and quality delivery of all marketing assets.  
  
Performance Tracking & Reporting  
\- Track key metrics including cost per lead, cost per enrolment, and conversion rates by channel.  
\- Provide regular reports and recommendations for optimisation.  
  
Requirements:  
\- Bachelor’s degree in Marketing, Business, Education, or a related field.  
\- Minimum 5 years of experience in education marketing or student recruitment.  
\- Proven ability to generate leads and drive enrolments.  
\- Hands-on experience with website management (basic CMS or coordination with developers), social media platforms (China and international), and content/video production.  
\- Strong understanding of international student recruitment markets, with preference for experience in China or ASEAN regions.  
\- Ability to read, write, and communicate effectively in both English and Chinese.  
\- Strong execution ability, able to work independently and deliver results.  
  
Key Success Metrics:  
\- Number of qualified leads generated.  
\- Conversion rate from enquiry to enrolment.  
\- Cost per enrolment.  
\- Growth in international student numbers.  
  
What We Are Looking For:  
\- A builder who can execute quickly and deliver measurable results.  
\- Someone comfortable working in a fast-paced environment with clear targets.

## Apply

[Apply at Fuku](https://apply.workable.com/fuku/j/258157465B/apply)

---
Powered by [Workable](https://www.workable.com)