# General Manager, US - Consumer Devices Mandarin Required

> Fuku · Los Angeles, United States · Full-time · Posted 2026-09-01

**Workplace:** on_site

## Description

GM, US – Consumer Devices (Mandarin Required)  
  
Location:  
\- Los Angeles, California (5 days onsite)  
  
Industry:  
\- Consumer Devices / Consumer Technology / Consumer Goods  
  
The Company:  
\- High-growth global consumer technology company, #1 player globally in its category.  
\- Rapidly expanding presence across North America, Europe, and Asia.  
\- Evolved from a successful consumer product business into a broader ecosystem spanning hardware, software, mobile applications, and data-enabled products and services.  
\- Growth driven by product innovation, consumer-centric design, brand building, and sophisticated e-commerce execution.  
\- The US is one of the company’s largest and most strategically important markets, with an established local organization of 100+ employees.  
\- The company is appointing a General Manager, US, reporting directly to the Founder & CEO, to lead the next stage of growth and build a stronger omnichannel business across the American market.  
  
The Role:  
\- Full ownership of the US P&L, with end-to-end accountability for growth, profitability, market share, GTM, and organizational performance.  
\- Genuine General Management mandate, not limited to sales, retail, or e-commerce leadership.  
\- Integrate Amazon, DTC, Mass Retail, and Omnichannel into a coherent US consumer and commercial strategy.  
\- Determine investment priorities, product and category focus, go-to-market strategies, and channel integration to drive market share and profitable sell-out.  
\- Connects the entire value chain: Consumer → Product → GTM → Channel → Sell-Out → Margin → P&L.  
  
Key Responsibilities:  
\- Take full ownership of the US P&L, including revenue, profitability, investment allocation, and overall business performance.  
\- Develop and execute the company’s multi-year US growth and market-share strategy.  
\- Lead the evolution of the US business into a fully integrated omnichannel consumer business.  
\- Own the commercial strategy across Amazon, DTC, mass retail, and other key channels.  
\- Expand and deepen the company’s presence across major US retailers, including Target and Walmart.  
\- Drive consumer demand and sell-out, not just retail sell-in or distribution.  
\- Own US GTM and product commercialization, including positioning, launching, and scaling new products and categories.  
\- Build the US strategy around the company’s hardware + software + app + data ecosystem.  
\- Use consumer, commercial, and competitive insights to inform product, pricing, channel, and investment decisions.  
\- Balance growth with margin, inventory, forecasting, and channel economics.  
\- Partner closely with global Product, Marketing, Technology, Supply Chain, Finance, and Operations teams.  
\- Lead and develop a 100+ person US organization, building strong alignment across commercial and functional teams.  
\- Serve as the voice of the US market to the Founder & CEO and global leadership team, influencing product, investment, and strategic priorities.  
  
The Ideal Candidate:  
\- Exceptional consumer leader with experience building and scaling a modern US business across e-commerce, DTC, and physical retail.  
\- 10–15+ years of experience in consumer devices, consumer electronics, consumer technology, small appliances, health & wellness, beauty, mother & baby, FMCG, or adjacent consumer categories.  
\- Genuine US GM, Business Unit, or P&L ownership with end-to-end accountability for commercial performance.  
\- Experience managing a business across Amazon, DTC, and major US retail channels.  
\- Proven track record of building or transforming an omnichannel consumer business.  
\- Strong understanding of sell-out, consumer demand, and category growth.  
\- Experience owning or materially influencing GTM and product commercialization.  
\- Strong consumer, commercial, and analytical judgment.  
\- Understanding of margin, inventory, forecasting, and channel economics.  
\- Experience leading sizeable cross-functional organizations and senior leadership teams.  
\- Ability to move fluidly between CEO-level strategy and hands-on market execution.  
\- Exceptional Omnichannel, Commercial, Retail, or E-Commerce leaders stepping into their first GM role will also be considered, provided they demonstrate genuine end-to-end business ownership.  
\- Relationships with major US retailers are valuable, but the focus is on building a repeatable commercial system rather than relying on individual buyer relationships.  
  
The Opportunity:  
\- Inherit an established US business with 100+ employees and meaningful existing scale.  
\- Direct reporting access to the Founder & CEO.  
\- Full ownership of the US P&L.  
\- Leadership of an established 100+ person US organization.  
\- Significant autonomy over market, channel, and investment strategy.  
\- Ownership across Amazon, DTC, retail, and omnichannel growth.  
\- Significant influence over GTM and product commercialization.  
\- Opportunity to shape the development of a hardware + software + app + data ecosystem in the US.  
\- Resources of an established global #1 category leader, with substantial headroom for further growth.  
\- Ideal for a consumer leader ready to take true end-to-end ownership of one of the company’s most important global markets.  
  
\*Only shortlisted candidates will be contacted.  
  
EA Licence No.: 25S3232  
EA Personnel Reg. No.: R1874604  
EA Personnel Name: Kenneth Ho

## Apply

[Apply at Fuku](https://apply.workable.com/fuku/j/2A40A4E7EC/apply)

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