# Head of Advertising Performance Marketing

> Fuku · Kuala Lumpur, Malaysia · Full-time · Posted 2026-03-17

**Workplace:** on_site

## Description

Why Are They Awesome?  
  
\- High-Scale Impact: Operates a high-scale global digital subscription business with a USD 1–2M monthly paid advertising budget.  
\- AI-Forward: Utilizes proprietary AI solutions that automate reporting and ad uploads, allowing you to focus entirely on strategy and creative development.  
\- Growth Mandate: Leadership is committed to performance, providing a genuine mandate to move ads in-house, optimize processes, and elevate advertising maturity.  
\- Strong Brand: Recognized as a global leader in the EdTech/Personal Growth space with a significant international presence.  
  
Responsibilities:  
  
\- Hands-on Performance: Own and personally execute the paid acquisition strategy across Meta, Google (YouTube/Search), and TikTok.  
\- The In-House Move: Lead the transition from external agencies to internal execution, demonstrating improved CAC and ROAS.  
\- Creative Visionary: Analyze ad accounts to identify weak messaging and propose/test new creative angles and hooks, acting as both a buyer and a creative strategist.  
\- Lead & Elevate: Manage and mentor two Senior Media Buyers, setting a new standard for accountability and account structure.  
\- Structured Experimentation: Use performance data to design and implement rapid-fire experiments, proactively addressing channel performance dips.  
\- Cross-Functional Partner: Collaborate with Creative and Product teams to align messaging and enhance the full-funnel journey from click to subscription.  
  
Must Have:  
  
\- 4-7 years in Performance Marketing: Seeking a high-level candidate ready to step up from a senior media buyer or lead role to Head of Advertising.  
\- Meta Native: Expert-level, up-to-date knowledge of the Meta platform, with the ability to quickly identify and implement structural improvements.  
\- Hustler Mindset: Strong bias toward execution and testing, preferring hands-on work over frequent meetings.  
\- Creative Intuition: Demonstrated ability to develop creative hooks and storyboards that drive conversions, beyond just managing technical bid settings.  
\- Large Budget Experience: Proven experience managing monthly advertising spends of USD 500k to USD 1M+.  
\- Data Literacy: Deep understanding of CAC, LTV, ROAS, and cohort-based performance data analysis.  
  
Nice to Have / Bonus:  
  
\- AI-Savvy: Experience using AI tools for creative ideation and copy variations.  
\- Agency-to-In-House Experience: Background in transitioning advertising functions from agency to in-house.  
  
Team / Culture:  
  
\- Reports to: Director of Advertising.  
\- Leadership: Directly leads two Senior Media Buyers.  
\- Environment: Performance-driven, data-led, and focused on experimentation.  
  
Location:  
  
\- Malaysia (Kuala Lumpur).

## Apply

[Apply at Fuku](https://apply.workable.com/fuku/j/3EA9F17B29/apply)

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