# Social Media / Digital Marketing Specialist

> Fuku · Singapore, Singapore · Full-time · Posted 2026-11-02

**Workplace:** on_site

## Description

Social Media / Digital Marketing Specialist  
Salary: S$3,000–4,000 per month  
Work location: Tai Seng, Singapore  
Job type: Full time  
  
About the Role  
We are a fast-paced social media and digital marketing agency seeking a proactive, highly autonomous Social Media / Digital Marketing Specialist. In this role, you will take full ownership of client digital strategies ranging from multi-platform paid ads (Google, Meta, TikTok) and SEM to website management and video content creation.  
If you thrive in a fast-moving agency environment, take absolute ownership of your work without needing hand-holding, and feel completely comfortable communicating with clients and being on camera, this role is for you.  
  
Key Responsibilities & Job Scope  
  
1\. Paid Ads Management & SEM Strategy  
\* Strategy, setup, optimization, and scaling of multi-channel paid ad campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Google Ads (Search, Display, Performance Max).  
\* Conduct continuous A/B testing on ad creatives, copy, landing pages, and audience targeting to lower CAC and maximize ROAS.  
\* Manage Search Engine Marketing (SEM) campaigns, including high-intent keyword research, negative keyword management, bid strategies, and quality score optimizations.  
\* Track, analyze, and report performance metrics (CPA, CTR, CPM, ROAS) using Google Analytics 4 (GA4) and native platform dashboards to provide actionable client recommendations.  
  
2\. Website Design, Landing Pages & Management  
\* Design, build, and maintain high-converting landing pages and business websites using modern CMS platforms (e.g., WordPress, Elementor, Webflow, or Shopify).  
\* Ensure basic on-page SEO, mobile responsiveness, fast loading speed, and proper conversion tracking setup (Google Tag Manager, Meta Pixel, TikTok Pixel).  
\* Oversee site updates, plugin maintenance, UX/UI improvements, and troubleshooting.  
  
3\. On-Camera Content Creation & Social Presence  
\* Serve as an active on-camera presenter for internal agency content and selected client video assets (TikToks, Instagram Reels, YouTube Shorts, ad hooks).  
\* Collaborate on short-form video concepts, scripted hooks, and trending content ideas to drive engagement and organic/paid viral growth.  
  
4\. Client Communication & Account Ownership  
\* Act as a direct point of contact for clients regarding performance updates, digital strategy alignment, and campaign insights.  
\* Translate complex data into clear, concise performance summaries during client check-ins and monthly reporting meetings.  
  
Requirements & Qualifications  
\* Proven Agency Experience: Minimum 3–5+ years of hands-on digital marketing experience within an agency setting.  
\* Technical Mastery: Deep hands-on experience with Google Ads (SEM), Facebook Ads Manager, TikTok Ads Manager, GA4, and Google Tag Manager.  
\* Web & UX Skills: Demonstrated experience in building/managing websites, landing page creation, and basic on-page SEO.  
\* On-Camera Confidence: Enthusiastic and comfortable speaking on video for short-form content and ads.  
\* High Autonomy: Strong self-management skills who is able to prioritize tasks, meet tight deadlines, and troubleshoot problems independently.  
\* Communication & Presence: Excellent verbal and written communication skills with strong client-facing confidence.

## Apply

[Apply at Fuku](https://apply.workable.com/fuku/j/4D981627F1/apply)

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