# Senior Performance Marketing Specialist

> Gathern · Egypt (Remote) · Full-time · Posted 2026-10-28

**Workplace:** remote

**Department:** Marketing

## Description

**JOB PURPOSE:**

**To develop and optimize performance marketing campaigns that drive measurable results and align with business objectives.**

**KEY ACCOUNTABILITIES:**

-   Plan and execute paid marketing campaigns across channels.
-   Analyze campaign performance and implement optimization strategies.
-   Manage budgets and ensure campaigns deliver ROI
-   Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax), and mobile programmatic partners.
-   Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA & other Gulf countries.
-   Optimize daily toward acquisition targets, managing budget pacing and scaling decisions within agreed efficiency thresholds.
-   Design and run structured A/B tests (creative, audience, bidding, placement) and turn results into scaling actions.
-   Work with MMPs, product, and database analysis platform to ensure clean tracking, postbacks, deep links, and event quality across networks.
-   Manage SKAdNetwork campaigns and support conversion value mapping on iOS.
-   Build and activate audiences with the CRM team (MoEngage), including suppression lists, high-intent cohorts, and re-engagement segments.
-   Brief the creative team on weekly sprints on performance insights.
-   Produce weekly and monthly performance reports with clear insights and next actions.
-   Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements.

## Requirements

**QUALIFICATIONS & EXPERIENCE:**

-   Bachelor’s degree in Marketing, Business Administration, or a related field.
-   5+ years of hands-on performance marketing experience, with at least 2 years managing app install and in-app conversion campaigns.
-   Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market.
-   Strong working experience of MMPs (Kochava, Branch, or Adjust), SKAdNetwork attribution, and iOS privacy constraints.
-   Strong analytical skills: comfortable with funnel analysis, cohort data, and advanced Excel/Google Sheets. SQL or BI tool experience (Metabase, Looker) is a plus.
-   Solid understanding of testing methodology, budget allocation, and scaling practices.
-   Ability to translate data into clear creative briefs.
-   Fluent English; Arabic is a strong plus.

**Nice to Have**

-   Experience in travel, hospitality, marketplaces, or other high-frequency booking apps.
-   Familiarity with CAPI / Events API setups and server-side tracking.
-   Experience with DCO tools (e.g., Confect) and CRM platforms (e.g., MoEngage).
-   Exposure to incrementality or geo-holdout testing.

## Apply

[Apply at Gathern](https://apply.workable.com/gathern/j/1619D832A9/apply)

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