# Digital Marketing Specialist

> GEN PLUS Group · London, United Kingdom (Hybrid) · Full-time · Posted 2026-06-03

**Workplace:** hybrid

**Department:** PRM

## Description

We're looking for a hands-on, full-stack Digital Marketing Specialist who genuinely knows it all, someone who can own the entire digital funnel end to end, from strategy and campaign build to copywriting, keyword research, paid media execution, CRM, and optimisation.

We're looking for a dynamic, proactive, and ideas-driven marketer who takes initiative, identifies opportunities independently, tests new approaches, and brings genuine expertise across every digital channel. This role suits someone who is confident driving strategy forward and contributing fresh thinking, rather than working solely from briefs.

If you live and breathe campaigns, paid media, CRM, and performance data, this one's for you.

**What you'll be responsible for**

**Campaign strategy, set-up & execution**

-   Own digital campaigns end to end, from initial strategy and set-up through to launch, day-to-day management, and ongoing optimisation.

-   Build full-funnel campaigns across paid search, paid social, display, email, and retargeting that drive acquisition, engagement, and revenue.
-   Plan campaign structures, audiences, budgets, bidding, and tracking before anything goes live, and know exactly why each lever is set the way it is.
-   Run continuous A/B testing on creative, copy, audiences, and bids, using the results to sharpen performance.

**Paid media & advertising**

-   Set up, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads from scratch.
-   Manage and optimise all live ad accounts, adjusting targeting, bids, budgets, and creative to hit and beat CPA and ROAS targets.
-   Own conversion tracking and pixel/tag set-up (Google Tag Manager, Meta Pixel, conversion APIs) so every campaign is measured accurately.

**Copywriting & keyword research**

-   Write sharp, high-performing ad copy, landing page copy, email sequences, and social content tailored to each channel and audience.
-   Carry out keyword research to find the highest-performing, highest-intent terms and continually refine based on what's actually converting.
-   Use SEMrush for keyword research, competitor analysis, SEO opportunities, and campaign planning (prior hands-on SEMrush experience is essential).

**CRM & lead generation**

-   Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation, to convert and retain customers.
-   Use Apollo for prospecting, list building, data enrichment, and outbound lead generation (prior hands-on Apollo experience is essential).

**Analytics & optimisation**

-   Monitor performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report clearly to stakeholders with insight, not just numbers.
-   Use analytics tools (Google Analytics / GA4, Adobe Analytics, Looker Studio, or similar) to track, measure, and improve performance.
-   Turn data into decisions, optimising creative, targeting, and bidding to maximise ROI and proactively flag opportunities to do better.

**Audience targeting & segmentation**

-   Research and segment audiences to identify the customer groups that matter most.
-   Use the targeting capabilities across each platform to deliver personalised, relevant messaging to the right people.

**Collaboration**

-   Work closely with internal teams to keep marketing aligned with wider business goals, and bring fresh thinking to the table, not just execution.

## Requirements

-   5+ years in digital marketing with a focus on performance marketing, ideally in a B2B and/or agency environment.
-   A proven track record of building, running, and optimising successful campaigns across multiple channels.
-   Essential hands-on experience with Apollo (prospecting, enrichment, outbound lead gen).
-   Essential hands-on experience with SEMrus**h** (keyword research, competitor analysis, SEO).
-   Hands-on experience setting up and managing Google Ads, Meta Ads Manage**r,** and LinkedIn Ads from scratch.
-   Strong copywriting skills and the ability to research and select high-performing keywords.
-   Experience managing CRM, email automation, and lead nurture workflows.
-   Strong analytical skills and confidence with tools like Google Analytics / GA4, Adobe Analytics, or similar.
-   Solid understanding of A/B testing, conversion tracking, and optimisation tools and methods.
-   Excellent communication skills, able to present complex data and ideas clearly and turn them into action.
-   Strong project management skills, comfortable juggling multiple priorities and deadlines in a fast-paced environment.

**The kind of person we're looking for**

-   **Proactive -** you spot the opportunity and act on it before you're asked.
-   **Dynamic -** you move fast, adapt, and thrive when things change.
-   **Full of ideas -** you bring genuine creativity and a constant stream of things worth testing.
-   **Deeply knowledgeable -** you understand the _why_ behind every channel, metric, and tactic, not just the _how_.
-   **Self-starting and accountable -** you own outcomes and don't need chasing.

## Apply

[Apply at GEN PLUS Group](https://apply.workable.com/genplusgroup/j/1DB24EFB92/apply)

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