# Trade Sales Specialist

> GEN PLUS Group · London, United Kingdom (Hybrid) · Full-time · Posted 2026-06-18

**Workplace:** hybrid

**Department:** PRM

## Description

Job Overview:

We are seeking a highly motivated **Trade Sales Specialist** to join our dynamic team. This role plays a critical part in building and maintaining strong relationships with agents, tour operators, and other key partners to promote our clients' hospitality products and services. The ideal candidate will have a passion for travel, strong sales acumen, and excellent communication skills.

-   Proven experience in negotiating with hotels, airlines, transportation providers, and other suppliers.
-   Develop and implement trade programs to increase brand, destination awareness, visitor arrivals and spend.
-   Develop and maintain strong relationships through direct outreach to tour operators, wholesalers, travel agents, mice/corporate/incentive buyers, airlines, and other distribution intermediaries or related travel partner(s) 
-   Identify, develop and implement tactical trade marketing programs with key distribution partners.
-   Represent destination(s)at key travel industry events including exhibiting at trade shows and other events. 
-   Develop, promote, and execute sales mission in the market. Execution includes planning and appointment setting with key marketing partners in the market. 
-   Assist in the development, management of training programs with the travel trade, as well as workshops, road shows, and other creative and innovative programs. 
-   Develop and execute travel trade familiarization program with the goal of highlighting every aspect of the country.
-   Ensure destination(s) is well represented in travel trade programs, brochures, and other industry communications. 
-   Develop airline relationships with the goal of monitoring and optimizing trends and supporting route development. 
-   Develop niche marketing opportunities and alternative distribution channels for a range of niche and specialist travel experiences.

## Requirements

-   Minimum 5+years of extensive experience in handling Trade sales.
-   A degree in Hospitality, Tourism, Business Management, or a related field is preferred.

## Apply

[Apply at GEN PLUS Group](https://apply.workable.com/genplusgroup/j/4D96DDE1C3/apply)

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