# Junior Creative Strategist (Paid Social & Catalog Performance)

> Genus AI · Nashville, United States · Full-time · Posted 2026-02-18

**Salary:** USD 50,000–65,000

**Workplace:** on_site

**Department:** Success

## Description

### About Genus AI

Genus AI is the operating layer for AI-native commerce.

We help leading D2C brands turn their product catalog into a performance engine — combining feed infrastructure, creative automation, and performance intelligence to unlock revenue from paid media.

We sit at the intersection of:

-   Product data
-   AI-driven creative generation
-   Performance analytics
-   Paid social infrastructure

Our platform powers catalog-driven advertising across Meta, TikTok, and beyond — for brands serious about scale.

We are a lean, high-caliber team.

We move fast.

We own outcomes.

We measure everything.

If you want to learn how creative actually drives revenue — not just engagement — this is where you do it.

## Requirements

### The Role

We are hiring a **Junior Creative Strategist** — not just a designer.

This role blends:

-   Performance creative
-   Data interpretation
-   Structured testing
-   Catalog-driven advertising
-   Client collaboration

You will work on paid social creative for fast-growing D2C brands — building and iterating catalog ads that directly impact revenue.

This is not a “make it look pretty” job.  
This is a “make it convert” job.

You will:

-   Build DPA templates that scale across product feeds
-   Analyze performance data to identify creative winners
-   Help structure testing frameworks
-   Learn how creative decisions influence ROAS
-   Collaborate directly with CSMs, strategists, and clients

You’ll see your work in market — and you’ll see the revenue it drives.

### What You’ll Do

### 🎯 Creative Strategy & Execution

-   Design high-performing catalog ads (Meta, TikTok, Google)
-   Build scalable, feed-driven templates
-   Develop structured creative variations for testing
-   Create hooks, headlines, layouts, and visual hierarchies optimized for conversion
-   Translate performance insights into new creative directions
-   Support creative brief development based on data trends

You’ll learn how to think like a performance marketer — not just a designer.

### 📊 Performance & Data Fluency

-   Review campaign data with Customer Success Managers
-   Interpret CTR, CVR, ROAS, CPA, and engagement metrics
-   Identify patterns across winning creatives
-   Contribute insights into what’s working (and why)
-   Help build creative reporting summaries for clients

You will become fluent in creative-performance feedback loops.

### 🚀 Catalog-Driven Commerce

-   Work within dynamic product ad systems
-   Understand how product feeds influence creative output
-   Design for scalability across hundreds or thousands of SKUs
-   Think in systems — not one-off assets

This is a rare opportunity to learn catalog infrastructure as creative leverage.

### 🤝 Client & Cross-Team Collaboration

-   Participate in internal strategy discussions
-   Contribute to creative presentations
-   Iterate quickly based on client and performance feedback
-   Work closely with product and growth teams

Your voice matters here — even as a junior.

### What We’re Looking For

### Core Skills

-   Strong visual fundamentals (layout, typography, hierarchy)
-   Mobile-first mindset
-   Ability to design clean, bold, conversion-focused creative
-   Attention to detail when working with dynamic data
-   Structured thinker (you can explain why something should perform)

### Performance Curiosity

You do not need 5+ years of experience.  
But you must be:

-   Curious about performance marketing
-   Interested in consumer psychology
-   Excited by testing and iteration
-   Comfortable learning analytics platforms
-   Motivated by measurable outcomes

### Tools

-   Figma (required)
-   Canva (required)
-   Adobe Suite (Photoshop / Illustrator)
-   Basic motion skills a plus
-   Interest in AI creative tools a strong plus

### What Makes This Role Elite

At Genus AI:

You won’t:

-   Resize banners endlessly
-   Hand off work without seeing results
-   Sit in a massive layered hierarchy

You will:

-   See how creative impacts real revenue
-   Learn paid social infrastructure deeply
-   Develop performance-driven thinking early
-   Build both creative and analytical muscles
-   Work directly with founders and high-growth brands

This is training for future:

-   Senior Creative Strategist
-   Performance Creative Lead
-   Head of Creative Strategy
-   Growth Creative Operator

### What Success Looks Like

Within 3–6 months:

-   You confidently build high-performing DPA templates
-   You understand what makes catalog creative convert
-   You suggest ideas backed by data
-   You can articulate why certain ads win
-   You have measurable revenue impact tied to your work

### Who Thrives Here

-   Highly detail-oriented
-   Competitive about outcomes
-   Fast learner
-   Ownership-driven
-   Comfortable in startup velocity
-   Energized by feedback loops
-   Wants to build elite creative-performance skills early in career

### Why Join Genus AI

-   Work with leading D2C brands
-   Immediate impact on revenue
-   Direct exposure to founders
-   High autonomy
-   Rapid skill acceleration
-   Clear growth path into creative strategy leadership

**Compensation:**  
$50,000 – $65,000 per year depending on experience  
Rapid growth potential for high performers

### How to Apply

Submit:

-   Resume
-   Portfolio link (required)
-   OR a Figma file showcasing performance-focused paid social work

We are especially interested in work that demonstrates:

-   Structured thinking
-   Conversion-focused design
-   Strong hierarchy
-   Scalable systems thinking

If you want to become elite at performance creative — not just graphic design — we’d love to hear from you.

## Apply

[Apply at Genus AI](https://apply.workable.com/genus-ai/j/D0E73FF964/apply)

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