# Senior Growth Operator (DPA & Catalog)

> Genus AI · Nashville, United States · Full-time · Posted 2026-03-24

**Workplace:** on_site

**Department:** Success

## Description

### **About Genus AI**

Genus AI is the operating layer for AI-native commerce.

We help leading DTC brands turn their **product catalog into a performance engine** - combining feed infrastructure, AI-generated creative, and performance intelligence to drive revenue across paid channels.

This is not traditional media buying.  
This is **catalog-driven growth at scale**.

We work with brands spending $50K–$1M+ per month — where **DPA is not a tactic, it is the system.**

### **The Role**

We are hiring a **Senior Performance Marketing Manager** focused on **Dynamic Product Ads (DPA), catalog strategy, and performance systems.**

You will own a portfolio of high-growth DTC brands and be responsible for:

-   Turning product catalogs into scalable acquisition engines
-   Structuring DPA systems that drive consistent ROAS
-   Connecting feed logic, creative systems, and campaign performance

This is **not a creative-first role**.  
This is a **performance + infrastructure role**.

You are not optimizing ads.  
You are **designing the system that makes ads work.**

### **What You’ll Own**

### **📦 Catalog & DPA Strategy (Core)**

-   Architect and scale **Dynamic Product Ad systems** across Meta and other channels
-   Structure product feeds, product sets, and segmentation logic
-   Define how catalog data translates into campaign performance
-   Identify revenue opportunities at the **SKU / product level**

You think in:

-   product sets
-   feed rules
-   catalog transformations - not individual ads

### **Performance Ownership**

-   Own $50K–$500K+/month in ad spend across 10+ brands
-   Drive core metrics: **ROAS, CPA, CTR, contribution margin**
-   Analyze performance at the **product, creative system, and audience level**
-   Identify scaling opportunities and inefficiencies quickly

You operate like:  
👉 a performance marketer  
👉 with a data scientist mindset

### **System Design & Optimization**

-   Build and iterate **campaign architectures (CBO / ASC / DPA frameworks)**
-   Design and execute structured testing systems (not random iteration)
-   Connect **catalog → creative → audience → performance loop**
-   Improve signal quality and learning phase stability

This is about **systems that scale**, not tactics that spike.

### **Client Strategy & Leadership**

-   Lead performance conversations with senior stakeholders
-   Translate data into clear growth strategy
-   Proactively identify revenue opportunities
-   Act as a **trusted operator**, not just a service provider

### **Internal Leadership**

-   Mentor junior team members (creative + performance)
-   Help define best practices for catalog-driven advertising
-   Contribute to internal playbooks and frameworks
-   Work closely with product and engineering to improve platform capabilities

## Requirements

### **Core Experience**

-   4–7+ years in performance marketing (Meta-heavy DTC)
-   Proven experience managing **$100K–$1M+/month spend**
-   Strong track record hitting **ROAS / CAC / MER targets**
-   Deep understanding of **Meta ad system mechanics**

### **Critical Skill Set (Non-Negotiable)**

-   Experience with **Dynamic Product Ads (DPA)**
-   Strong understanding of **product feeds, product sets, and catalog segmentation**
-   Ability to analyze performance at **SKU-level granularity**
-   Structured thinking around **testing and experimentation**

### **Mindset**

-   You think in **systems, not assets**
-   You care about **revenue, not vanity metrics**
-   You are **high ownership** and fast-moving
-   You are comfortable operating in **ambiguity and speed**

### **Tools & Stack**

-   Meta Ads Manager (advanced)
-   Shopify (or equivalent ecommerce platforms)
-   Google Merchant Center
-   Google Sheets / Excel (strong)

Bonus:

-   Experience with feed tools (Feedonomics, DataFeedWatch, etc.)
-   Experience with AI-driven creative or catalog systems

### **What Success Looks Like**

Within 90 days:

-   You restructure accounts into **clear DPA-driven systems**
-   You identify key **product-level performance levers**
-   You establish **repeatable testing frameworks**

Within 6 months:

-   You drive **consistent improvements in MER, ROAS, and CAC**
-   You create **scalable catalog strategies across accounts**
-   You become a **go-to operator for high-value clients**

### **Why This Role Is Different**

Most performance roles:

-   optimize campaigns
-   react to data

This role:

-   builds the **system underneath performance**
-   treats the **catalog as the core growth engine**
-   operates at the intersection of:

-   data
-   infrastructure
-   AI
-   media buying

### **Who Thrives Here**

-   Builders, not operators
-   People who want to define **how modern commerce actually runs**
-   Individuals who want to be early in **agentic + catalog-driven advertising**

## Benefits

Highly competitive salary, depending on experience  
Rapid growth potential for high performers

## Apply

[Apply at Genus AI](https://apply.workable.com/genus-ai/j/DB083809C1/apply)

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