# PR Lead

> GoMining · Cyprus (Remote) · Full-time · Posted 2026-08-07

**Workplace:** remote

**Department:** Marketing

## Description

As PR Lead, you own external communications: the narrative, the earned media programme, executive and founder positioning, reputation and crisis communications, and the events programme.

The shape of this role is specific. A substantial monthly agency retainer already exists — your job is not to replace it but to run it: set the narrative, direct the agencies against it, hold them to outcomes, and cut what does not deliver. Three things you own personally rather than through an agency: founder and executive positioning, crisis communications, and the judgement call on what we say and when.

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Responsibilities

-   Own the global PR narrative: priority markets, priority media, narrative pillars, and a realistic 6-month coverage ambition.
-   Run the agency portfolio as an accountable programme: briefs, KPIs, monthly review, consolidation of overlapping scopes, and the decision to renew or exit.
-   Own the news pipeline: identify, shape and land stories from product launches, milestones, data, partnerships and category commentary — and make sure agencies are fed with news rather than asked to invent it.
-   Own founder and executive positioning directly: speaking platforms, keynotes, podcasts, op-eds, LinkedIn, awards and rankings.
-   Own reputation and crisis communications directly: risk map, holding statements, escalation protocol, spokesperson training — coordinated with Legal, Compliance and the SERM/ORM function.
-   Build and maintain your own senior media relationships in priority outlets, independent of agency access.
-   Own the events and side-events programme with the Event Manager: which conferences, what we do there, what we get out of it.
-   Align every external message with the brand platform and product narratives; act as final gatekeeper on what leaves the building.
-   Build the media narrative for a regulated and often misunderstood category, in coordination with Compliance.
-   Define and report PR KPIs: quality of coverage against a defined tier list, share of voice, message pull-through, executive visibility, and cost per outcome across the agency portfolio.

## Requirements

-   6+ years in PR or communications, including direct experience running external agencies as the client and holding them to results.
-   Demonstrable tier-1 business, financial, fintech or crypto coverage you personally shaped or secured.
-   Real crisis communications experience in a scrutinised or regulated category — you have handled something serious, not read about it.
-   Track record of founder or executive comms: building a credible public voice from a low base.
-   Excellent news judgement and a very high standard of written English.
-   Experience with major event and conference programmes, sponsorship and partnership communications.
-   Comfortable working with Legal and Compliance on sensitive external communications.
-   Commercially literate about agency spend: you can read a retainer, judge whether it is earning its cost, and say so.
-   Fluent English.

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**Nice to Have**

-   Crypto or digital assets media experience.
-   Additional languages relevant to priority markets.

## Benefits

-   Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
-   Work-life fit: remote or hybrid format with flexible hours across international teams.
-   Paid leave: up to 20 vacation days +  8 company holidays + 5 personal days per year
-   Recognition programs: structured performance reviews and team awards.
-   Team culture: retreats in international locations (for example, company apartments in Cyprus).

## Apply

[Apply at GoMining](https://apply.workable.com/gomining/j/4253C1ADA1/apply)

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