# Brand Director

> GoMining · Cyprus (Remote) · Full-time · Posted 2026-08-25

**Workplace:** remote

**Department:** Marketing

## Description

As Brand Director, you own the brand end to end: brand strategy, creative direction, content and community. You will work in a pair with a Consumer Research Manager hired alongside you — the two of you produce the brand strategy and the baseline the whole brand function will be measured against.

This is a builder's role in a company that has scaled faster than its brand. You will own the standard, not just the output.

###   
Responsibilities

-   Own and develop the brand platform: positioning, purpose, personality, promise, and brand architecture across GoMining products and sub-brands.
-   Build the brand strategy on research, not opinion — in partnership with Consumer Research, using brand health, brand lift and U&A data.
-   Define the role of trust and credibility in a category where scepticism is the default, and build the brand response to it.
-   Own brand expression and the standard it is held to: visual and verbal identity, brand guidelines, tone of voice across markets and languages. 
-   Own the content strategy — what we publish, why, for whom, and how it compounds.
-   Own community strategy and its integration with brand: how community becomes an owned brand asset rather than a support channel.
-   Set the creative brief standard for the company and hold the bar on everything that ships with our logo on it.
-   Lead 360 campaigns, brand activations for major partnerships and collaborations, including sports and premium brand partnerships.
-   Manage creative and brand agencies, external partners and brand budgets.
-   Define brand KPIs with Research and report them into the marketing OKR cycle.

**What success looks like:**

-   First 30 days: brand audit complete, gaps named, brand strategy work programme agreed with the CMO and Research; brand health baseline commissioned; content and community transition plan decided.
-   3 months: brand platform approved and rolled out; content and community operating to a single strategy; creative quality & performance visibly up.
-   6 months: brand strategy is measured — awareness, differentiation, consideration and trust tracked against a baseline you established.

## Requirements

-   8+ years in brand, brand strategy or brand marketing, including 3+ years at director level with team ownership.
-   You have built or rebuilt a brand platform from research — not refreshed a logo, but changed what a brand means and proved it moved.
-   Strong consumer brand background: fintech, consumer tech or a fast-growing brand in a category with a trust problem.
-   Genuine creative judgement: you can direct designers, writers and film, and articulate why something is not good enough — while working through a production team.
-   Experience owning content and community as part of a brand, not as separate silos.
-   Comfortable with research and measurement,  you argue with data rather than around it.
-   Experience managing agencies and meaningful brand budgets.
-   Fluent English; excellent verbal and written communication..

###   
  
**Nice to Have**

-   Sponsorship or partnership activation experience.
-   Multi-market brand work across US, EU, MENA, LATAM or APAC.
-   Experience building a brand function inside a company that grew on performance marketing.

## Benefits

-   Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
-   Work-life fit: remote or hybrid format with flexible hours across international teams.
-   Paid leave: up to 20 vacation days +  8 company holidays + 5 personal days per year
-   Recognition programs: structured performance reviews and team awards.
-   Team culture: retreats in international locations (for example, company apartments in Cyprus).

## Apply

[Apply at GoMining](https://apply.workable.com/gomining/j/D9CB1D72F9/apply)

---
Powered by [Workable](https://www.workable.com)