# CRM & Loyalty Manager

> Grecotel · Athens, Greece · Full-time · Posted 2026-08-21

**Workplace:** on_site

**Department:** ATHENS

## Description

_**START NOW. LEAD INTO 2027**_

_Join our team today and build your next career chapter with Grecotel._

Grecotel Hotels & Resorts, the leading hotel chain in Greece, is hiring a CRM & Loyalty Manager to own the guest relationship lifecycle across our portfolio of hotels and resorts. This role manages our Salesforce environment—with a strong focus on Marketing Cloud—and leads the "Privilege" loyalty program, driving guest engagement, retention, and repeat bookings through data-driven campaigns and a rewarding member experience. At Grecotel, we believe that our people are the cornerstone of our success. We are committed to creating a supportive and inspiring work environment, offering opportunities for personal and professional growth. By joining our team, you will be part of a renowned hospitality brand that is dedicated to delivering luxury accommodations and unforgettable experiences across Greece's most stunning destinations.

**Responsibilities**

**CRM & Salesforce Marketing Cloud**

-   Own and administer Salesforce Marketing Cloud, building and executing newsletter and email campaigns end to end.
-   Design, build, and manage audiences and segmentation using data extensions, filters, and SQL queries.
-   Develop automated customer journeys (welcome, pre-stay, in-stay, post-stay, win-back) via Journey Builder and Automation Studio.
-   Create responsive email templates and content in Content Builder, ensuring brand consistency across properties.
-   Maintain data hygiene, subscriber management, and compliance with GDPR and consent requirements.
-   Monitor deliverability, A/B test campaigns, and report on open, click, conversion, and revenue metrics.

**Privilege Loyalty Program**

-   Manage the day-to-day operation and strategic development of the "Privilege" loyalty program.
-   Define and optimize membership tiers, benefits, earning/redemption rules, and member communications.
-   Grow enrollment, engagement, and active membership through targeted CRM campaigns.
-   Analyze member behavior and program performance, recommending enhancements to increase lifetime value.
-   Coordinate with property teams to ensure consistent delivery of member benefits on the ground.

**Analytics & Strategy**

-   Build dashboards and reports on CRM and loyalty KPIs for management.
-   Segment the guest database to personalize offers and increase repeat bookings.
-   Collaborate with Marketing, Reservations, Revenue, and Front Office teams to align on guest data and campaigns.

## Requirements

-   3+ years of experience in CRM, email marketing, or loyalty management, ideally in hospitality, travel, or retail.
-   Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder); experience building audiences via Data Extensions and SQL.
-   Proven experience managing or developing a loyalty/rewards program.
-   Strong analytical skills and comfort working with guest data and reporting.
-   Understanding of GDPR and email marketing best practices (deliverability, consent, segmentation).
-   Excellent communication skills in Greek and English.
-   Familiarity with HTML/CSS for email is a plus; Salesforce certifications (e.g., Marketing Cloud Email Specialist) are an advantage.

## Benefits

-   Competitive salary package and additional benefits
-   Career development within Greece's leading hospitality group
-   Opportunities for internal mobility and long-term career growth
-   Access to training and educational programs
-   A dynamic and supportive working environment
-   Employee discounts across Grecotel hotels and selected partner businesses
-   A people-focused culture built on teamwork, respect and excellence

## Apply

[Apply at Grecotel](https://apply.workable.com/grecotel/j/0E004959B2/apply)

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