# CRM Manager

> Gypsy Collective · Ukraine (Remote) · Full-time · Posted 2026-08-07

**Workplace:** remote

**Department:** CRM

## Description

**We're Gypsy Collective.** The digital world is evolving faster than ever. New opportunities, new challenges, new ambitious goals. That’s why strong businesses need strong people. 

**Gypsy Collective** is an exclusive talent partner for selected brands. We help our partners attract exceptional talent by building long-term relationships and becoming deeply integrated into their business, culture, and growth ambitions.

We're looking for a **CRM Manager** with iGaming experience who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again.

## Requirements

**🧭 What makes you a great match:**

-   2+ years of experience as a CRM Manager in Gaming;
-   Understanding of key retention metrics and strong analytical skills;
-   Knowledge of structures and mechanics of personalized communication;
-   Experience building automated and trigger-based campaign flows;
-   Confident user of Customer.io, Braze, Smartico, or similar platforms;
-   Copywriting skills (of course with AI) and basic HTML for email templates;
-   Experience working with Tier 1 markets — a plus;
-   English proficiency - Upper-Intermediate level or higher (team communication is in English).

**📅  Your daily adventures:**

Operational tasks:

-   Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns);
-   Create monthly promo plan and execute it;
-   Create and optimize automated communication flows (triggers, welcome-flow, lifecycle logic);
-   Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.

Additional responsibilities:

-   Segment users based on lifecycle stage, gaming, and payment behavior;
-   Collaborate with designers and content managers on creatives and campaign texts;
-   Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation.

Team and cross-functional collaboration:

-   Work closely with VIP, Promo, BI, Product, Content, and Support teams;
-   Participate in planning the quarterly CRM roadmap;
-   Prepare campaign reports and presentations;
-   Collect and implement player feedback (in collaboration with CS and VIP teams).

## Benefits

💸 **Flexible payment options:** choose the method that works best for you;  
🎁 **Financial perks:** Bonuses for holidays, B-day, work milestones and more - just to show we care;  
📈 **Learn & grow:** We cover courses and certifications — and offer real opportunities to grow your career with us;  
🥐 **Benefit Сafeteria:** Choose what suits you — sports, language courses, therapy sessions, and more;  
🎉 **Stay connected:** From team-building events to industry conferences — we bring people together online, offline, and on stage;  
💻 **Modern Equipment:** We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow;  
🕘 **Your schedule, your rules:** Start your day at 9, 10, or even 11 — we care about results, not clock-ins.

_If this role sounds like a good fit for you, we’d love to hear from you — apply and tell us a bit about yourself._

## Apply

[Apply at Gypsy Collective](https://apply.workable.com/gypsy/j/B716C09876/apply)

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