# Senior Marketing Manager - Demand Generation

> Haiilo · Hamburg, Germany (Hybrid) · Full-time · Posted 2026-07-03

**Workplace:** hybrid

**Department:** Marketing

## Description

At Haiilo, we're building the digital home that connects employees with the information that matters to them - reliably, efficiently, every day.  

As our Senior Marketing Manager – Demand Generation, you’ll own DACH pipeline performance end-to-end. You're not here to run existing playbooks - you define the regional demand strategy, diagnose what's not working, fix it, and drive measurable impact across the full funnel.  

  
  
Who we’re looking for  

-   Commercially driven, with proven pipeline ownership across the full funnel 

-   Strong demand generation expertise across paid, campaigns, events and partners — focused on efficiency and scale 

-   Track record of diagnosing and fixing underperformance, not just executing what's already in place 

-   Data-led approach to funnel management, conversion optimisation and performance reporting 

-   Deep understanding of the DACH market, including localisation and B2B buyer behaviour 

-   High ownership, proactive working style, comfortable challenging the status quo and influencing cross-functionally 

What you’ll do  

-   Own DACH pipeline performance — targets, pacing and corrective actions 

-   Define and execute the regional demand strategy, optimising channel mix across paid, campaigns, events and partners 

-   Lead campaign planning and execution with a clear focus on pipeline and revenue impact 

-   Improve funnel performance (MQL → SQL → pipeline) through continuous conversion and buyer journey optimisation 

-   Partner closely with Sales on account targeting, pipeline coverage and performance alignment 

-   Coordinate with PMM, content and digital teams as the central point of accountability for DACH demand

## Apply

[Apply at Haiilo](https://apply.workable.com/haiilo-1/j/AB0BF22B5B/apply)

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