# Principal 2D Artist

> Happy Hour Games · Singapore, Singapore (Remote) · Full-time · Posted 2026-04-01

**Workplace:** remote

**Department:** Arts

## Description

**Responsibilities**

-   **Lead and define the overall 2D art direction and visual quality bar** for the game.
-   Create the right and high-quality 2D game assets (characters, environments, props) that serve as benchmarks for the team.
-   Drive strong "**right design" thinking** to improve clarity, usability, and player experience.
-   **Guide and elevate the team's output** through feedback, art direction, and best practices.
-   Use AI and relevant tools to accelerate ideation, iteration, and production.
-   Collaborate closely with product, and engineering to ensure visuals support gameplay and user experience.
-   **Establish and refine art pipelines, workflows, and standards** to improve efficiency and scalability.
-   Iterate quickly based on feedback, with strong ownership over visual quality and delivery.

**Requirements**

-   At least 6 years of experience in 2D art or illustration, with a proven ability to deliver high-quality visuals and guide team output.
-   Strong understanding of composition, hierarchy, composition and readability.  
    Strong design thinking with the ability to create "right design" that improves clarity and player experience.
-   Deep understanding of target audiences and player behaviour, with the ability to drive design decisions that align with user needs.
-   Deep understanding of the casual game market and player preferences.
-   Ability to mentor and guide other artists, with strong ownership and execution.
-   Hands-on ability to produce top-quality assets and lead by example.
-   Experience with game art pipelines, asset integration, and cross-functional collaboration.
-   Proficient in using AI tools to enhance ideation, iteration speed, and production efficiency.

**Benefits**

-   Supportive Learning Environment.
-   Well-being and Personal Growth.
-   Impactful Work in a Growing Industry.

## Apply

[Apply at Happy Hour Games](https://apply.workable.com/happy-hour-games/j/1CE478589A/apply)

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