# Global B2C CMO for Hedepy

> Hedepy · Czechia (Remote) · Contract · Posted 2026-06-03

**Workplace:** remote

**Department:** Marketing

## Description

Hedepy is one of the fastest-growing mental health platforms in CEE. We operate in 9 markets and our mission is simple: make quality mental health care accessible to anyone who needs it. Behind that mission is a fast-moving, remote-first team that values speed, ownership, and modern tools, including a strong AI-positive mindset across the whole company.

We’re now looking for a Global B2C CMO to lead and scale our consumer marketing function across all markets.

### What this role is about

You’ll own Hedepy’s B2C growth engine end to end: brand, performance, and the connection between them. You’ll lead our regional marketing leads, work closely with our Head of Performance, and partner with product, BI, and country leadership to turn marketing into a predictable revenue driver.

This is a builder role. We’re not looking for someone to maintain what exists, we’re looking for someone to raise the bar on strategy, execution, and accountability across markets.

### What you’ll do

-   Set the global B2C marketing strategy, annual plan, and budget allocation across 9 CEE markets
-   Lead and develop regional marketing leads / country CMOs and coordinate with our Head of Performance
-   Integrate brand and performance into one operating model: positioning, messaging, campaign architecture, growth experiments
-   Own the numbers: acquisitions, orders, revenue contribution, CAC, channel mix, and conversion quality
-   Build the operating cadence: priorities, reporting, decision rituals, ownership by market and channel
-   Partner cross-functionally with product, BI, finance, and country leadership
-   Roll up your sleeves on critical launches and market priorities when it matters

## Requirements

### Must-have

-   5+ years of senior B2C marketing leadership experience, including at least 3+ years leading marketing in a multi-market or multi-country business.
-   Proven ownership of growth metrics (acquisitions, orders, revenue, CAC, ROI) with concrete, measurable results you can walk us through.
-   Hands-on experience across both brand building and performance marketing (Google Ads, Meta Ads, programmatic, SEO, CRM, or similar), not just oversight, real execution depth.
-   3+ years of people leadership experience, including managing senior marketers or regional leads across multiple countries.
-   Strong analytics literacy: comfortable working directly with BI/data teams, reading dashboards, and making data-driven decisions.Active use of AI tools (such as ChatGPT, Claude, Perplexity or similar) as part of your daily workflow, for analysis, creative iteration, reporting, or research. 
-   Fluent English (C1+), written and spoken.
-   Native level of CZ/SK/RO/HU.

**Nice to have**

-   Experience in subscription, healthcare, mental health, or other trust-heavy consumer categories
-   Experience scaling marketing in a startup or scale-up environment (Series A–C stage)
-   Familiarity with automation tools, no-code workflows, MCP servers, or modern AI tooling beyond chat interfaces
-   Experience building a marketing function from scratch (not only inheriting one)

## Benefits

-   Free psychotherapy sessions on Hedepy
-   Full ownership of a critical growth function in a mission-driven company
-   Remote-first setup with flexible hours
-   A team that genuinely believes in moving fast, using AI well, and not wasting time on theater
-   Direct collaboration with founders and leadership

If you’re a builder who combines sharp strategic thinking with sleeves-rolled-up execution and you’re excited about AI, speed, and modern tools, we’d love to talk.

Meet the B2 marketing team

![](https://workablehr.s3.amazonaws.com/uploads/photos/663346/32860f7a06bb4a159d764a553ced75e9.png)

## Apply

[Apply at Hedepy](https://apply.workable.com/hedepy/j/A6CC1FD49E/apply)

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