# VP Marketing

> Hi Auto · United States (Remote) · Full-time · Posted 2026-06-07

**Workplace:** remote

**Department:** Sales & Marketing

## Description

Hi Auto is the most trustworthy AI order taker for drive-thrus, partnering with major quick-service restaurant brands across the US, UK, and New Zealand. Growing quickly, we have the largest number of voice AI drive-thru restaurant deployments, competing directly with both big tech and restaurant tech players.

We are looking for a strategic, hands-on **VP Marketing** to own the full marketing function as we scale. This is a pipeline-generation and brand-building role. You will work directly with the CEO and VP Sales to drive both our corporate acquisition and franchisee deployment motions through world-class marketing.

### **Key Responsibilities:**

**Product Marketing**

-   Define and continuously refine Hi Auto’s positioning and competitive differentiation across both GTM motions
-   Translate product capabilities into compelling, customer-centric messaging for corporate HQs and franchise operators
-   Own buyer personas, competitive intelligence, and win/loss analysis
-   Produce or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support every stage of the sales cycle

**Account-Based Marketing (ABM)**

-   Build and execute named-account ABM programs targeting ~66 US corporate QSR brands across LinkedIn, email, and display
-   Own buying committee mapping and coordinate outreach tightly with the VP Sales

**Field Marketing**

-   Own the full lifecycle of QSR industry events — outreach, booth experience, lead capture, and post-event follow-up
-   Execute executive dinners and briefings at conferences; secure speaking slots at franchisee conventions

**Brand & PR**

-   Scale the PR program across QSR trade press and tech publications; build CEO thought leadership on LinkedIn
-   Ensure brand consistency across both motions and create the “Brand Transition Kit” for franchise network rollouts

**AI-Powered Marketing**

-   Direct AI-assisted processes for content production, data enrichment, campaign optimization, and competitive research
-   Continuously identify opportunities to use AI to drive efficiency

**Marketing Operations**

-   Lead a full HubSpot cleanup, build tiered segmentation, and own marketing automation end-to-end
-   Collaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracy

## Requirements

-   8+ years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale-up environment
-   Strong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysis
-   Hands-on ABM experience against a finite, named-account target list; proficient in LinkedIn Ads and intent data tools
-   Has owned field marketing and event cycles end-to-end, from pre-conference planning through ROI measurement
-   Has built or scaled a PR and thought leadership program in a vertical market
-   Proficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale output
-   QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plus

  
Join us to be a part of an amazing team, interesting and unique challenges, and an opportunity to influence and build something big.

## Apply

[Apply at Hi Auto](https://apply.workable.com/hi-auto/j/3F2DA9B5FC/apply)

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