# Marketing Lead

> High Street Resources · Dubai, United Arab Emirates · Full-time · Posted 2026-09-14

**Workplace:** on_site

## Description

Our client is a fast-growing institutional financial services business operating at the intersection of **traditional finance, payments and digital assets**.

Backed by a major international financial institution and other strategic investors, the company provides institutional clients with **stablecoin FX execution, liquidity and near-instant cross-border settlement solutions** across 80+ digital assets and 20+ fiat currencies.

Its global client base includes banks, asset managers, hedge funds, payment providers, corporates and digital asset institutions. The business is building regulated infrastructure designed to make cross-border capital movement faster and more efficient.

The Role

We are looking for an ambitious and commercially minded **Marketing Lead** to build and scale the company's marketing function.

This is a hands-on B2B marketing leadership role with a strong focus on **institutional clients, demand generation, market positioning and revenue growth**.

The successful candidate will work closely with Business Development, Product, Trading and senior leadership to strengthen the company's market position, identify priority customer segments and build a measurable marketing engine that supports enterprise growth.

Key Responsibilities

**Brand Positioning & Communications**

-   Own and develop the company's positioning, messaging and brand identity.
-   Build strong market recognition among institutional financial services clients.
-   Lead PR, corporate communications and thought leadership.
-   Manage the company website and external PR partners.
-   Support SEO and broader digital visibility.

**Demand Generation & Revenue Growth**

-   Build a B2B enterprise marketing strategy from the ground up.
-   Develop measurable demand generation and lead nurturing programmes.
-   Create multi-channel campaigns across content, email, paid media, social, events and ABM.
-   Work closely with Business Development to generate qualified opportunities and support pipeline growth.
-   Plan and execute industry events and other client-facing initiatives.

**Customer & Market Intelligence**

-   Identify priority customer segments and new market opportunities.
-   Conduct competitor and market analysis to support the wider GTM strategy.
-   Use client insights and data to improve customer segmentation and targeting.
-   Work closely with Sales, Product, Data and Trading teams.

**Performance & Analytics**

-   Establish clear marketing KPIs and performance reporting.
-   Measure campaign effectiveness and commercial impact.
-   Use data and analytics to support investment and resource allocation decisions.

**Leadership**

-   Build and scale the marketing function.
-   Establish processes, KPIs and accountability.
-   Work cross-functionally across Business Development, Product, Trading and senior leadership.
-   Remain hands-on with execution while taking ownership of the overall marketing strategy.

Requirements

-   **5–12 years** of experience across marketing, growth, business development or go-to-market roles.
-   At least **5 years' experience within financial services, fintech, payments, digital assets/crypto or a related sector**.
-   Strong experience marketing to **B2B and institutional audiences**.
-   Experience targeting treasury, payments or FX audiences would be highly advantageous.
-   Proven ability to build marketing or growth capabilities **from the ground up**.
-   Strong understanding of how institutional financial services clients evaluate and purchase products.
-   Experience generating measurable **pipeline and commercial growth** through marketing.
-   Strong analytical skills and experience using marketing, data, AI and orchestration tools.
-   Excellent written and verbal communication skills.
-   Comfortable operating in both startup-style and structured corporate environments.
-   Knowledge of crypto, stablecoins and cross-border payments is preferred.
-   Highly proactive, independent and comfortable being both a **strategic leader and hands-on executor**.

## Apply

[Apply at High Street Resources](https://apply.workable.com/high-street-resources/j/ACDF968FAA/apply)

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