# Director of Education Market Referendum Development

> Hoffman Planning, Design & Construction, Inc. · Appleton, United States · Full-time · Posted 2026-05-21

**Workplace:** on_site

## Description

The Director of Education Market Referendum Development plays a pivotal role in identifying, cultivating, and securing new opportunities within the education market. This position leads the full lifecycle of referendum-related initiatives—from early prospect research and relationship development through successful referendum planning, community engagement, and the final vote. The director serves as a strategic advisor to clients, guiding them through Hoffman’s facility planning and study process and ensuring a well‑coordinated, transparent, and effective referendum information campaign.

### **Business Development**

-   Present, promote, and sell Hoffman services to prospective and existing clients.
-   Conduct proactive research to identify prospects aligned with the ideal customer profile.
-   Seek out new project opportunities within assigned regions and market segments.
-   Build and maintain relationships with organizations and individuals who can provide early insight into upcoming projects.
-   Engage internal team members strategically to strengthen client relationships while minimizing disruption to project work.
-   Utilize CRM tools to maintain accurate records, enhance communication, and support accountability.
-   Contribute to proposal strategies, interview preparation, and other key sales activities.
-   Pursue ongoing learning to deepen understanding of project delivery and the education market.

### **Referendum Development**

-   Lead clients, planning teams, and Hoffman staff through the established Hoffman facility planning and study process.
-   Support the development of planning materials, presentations, and communication tools.
-   Assist in the creation and evaluation of potential facility solutions.
-   Facilitate needs assessment and prioritization discussions.
-   Guide clients through final solution selection.
-   Collaborate with owner’s consultants to draft, review, and approve legal referendum language.
-   Lead the referendum information campaign, ensuring clarity, accuracy, and community engagement.
-   Coordinate all referendum-related events, outreach efforts, and communication activities.

## Requirements

-   Strong understanding of school referendum processes, requirements, and best practices.
-   Foundational knowledge of school operations and administrative structures.
-   Proficiency with word processing, spreadsheets, file‑sharing platforms, business software, and social media tools such as LinkedIn and Facebook.
-   Highly motivated by relationship‑building and sales; exceptional interpersonal, written, and verbal communication skills.
-   Strong persuasive abilities, with the capacity to influence decisions through preparation, persistence, and alignment with Hoffman’s mission.
-   Excellent organizational skills; resourceful, consistent, and reliable in follow‑through.
-   Self‑directed and comfortable working independently; majority of work occurs outside the office.
-   Collaborative mindset with the ability to work effectively with clients and internal teams.
-   Three to five years of experience in sales or leadership within the education, design, or construction markets.

### **Physical Demands and Work Requirements**

1.  Willingness to travel overnight occasionally (less than 10%) and work extended hours as needed.
2.  Valid driver’s license and insurability under Hoffman’s standard policy requirements.
3.  Must meet Hoffman’s background standards; individuals with recent drug‑related charges (within the last five years) or histories of violent or predatory behavior are not eligible for employment.

## Benefits

-   ESOP (Employee Stock Ownership Plan)
-   Salary plus commission
-   Self Funded Insurance plan
-   PTO
-   401(k)

## Apply

[Apply at Hoffman Planning, Design & Construction, Inc.](https://apply.workable.com/hoffman-planning-design-and-construction/j/DFF4331509/apply)

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