# Sales & Education Executive - Turkey

> Huda Beauty · Istanbul, Turkey · Full-time · Posted 2026-08-19

**Workplace:** on_site

**Department:** Europe

## Description

**Who We Are:** At Huda Beauty, our Mission is to create a world of beauty where everyone is celebrated, we shift beauty mindset, challenge beauty standards and we are the voice of the beauty rebels! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty and media brands. As a company, we are fueled by purpose and not profit. This allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on Kaizen, breaking boundaries and our unwavering passion for kindness!

**Summary:** The **Sales & Education Executive** is accountable for the overall performance of their assigned territory and is responsible for driving commercial performance through retail sales, education, events, and excellent in-store execution. The successful candidate will be highly commercial, passionate about education whilst building strong relationships at both store and regional level.

**Responsibilities**

**Sales:**

-   Monitor retail performance and use sales data to identify opportunities, prioritise field activity and drive performance across the territory.
-   Drive retail sales by leading by example, delivering exceptional customer service and ensuring commercial targets are achieved across the region.
-   Develop and execute annual and quarterly regional business plans, identifying sales opportunities through market trends, competitor activity and commercial analysis.
-   Build and maintain strong relationships with retail partners, including floor managers, store directors and regional teams, to maximise brand visibility, secure opportunities and support business growth.
-   Ensure excellent in-store execution by maintaining brand standards across visual merchandising, promotional displays, gondola presentation, hygiene and stock/tester availability.
-   Recruit, onboard and support agency teams, ensuring they are fully trained, motivated and consistently delivering against brand expectations and sales objectives.
-   Plan and support in-store events, trade activations and consumer masterclasses to drive brand awareness, engagement and sales performance.
-   Provide regular commercial feedback and collaborate with internal teams to ensure the successful execution of launches, promotions and business initiatives.
-   Act as a brand ambassador, representing the company with professionalism while delivering a premium customer and retailer experience.

**Education:**

-   Plan & execute in-store & off-site trainings
-   Implement & translate training materials in your region
-   Upskill beauty advisors in sales and artistry techniques
-   Lead & plan large scale trainings in your region including classroom & convention style.
-   Build strong relationships with HQ training teams
-   Support & train BA’s prior & during all animations to deliver maximum ROI.
-   Support PR masterclasses.
-   Manage and control product incentives with the retailers for the in-store personnel and training kits for retailer HQ.

**Administration + Reporting:**

-   Work closely with your manager to schedule calendar and strategize sales & education opportunities.
-   To report/ log all store visits and sales & training successes with line manager and provide feedback to relevant internal & external departments.
-   Work within company expense budgets, schedule travel per call cycle, and adhere to established guidelines and procedures.
-   Report weekly (Mondays) past week achievements & actions & give an overview of upcoming week’s action plan.

## Requirements

-   Turkish as native language and English professional level are required
-   A minimum of 5 years' experience in beauty retail sales – Sephora experience required
-   Experience in multi-site training/ education in store, classroom and large-scale conventions
-   Strong written and oral communication in Turkish & English, organizational and time-management skills (
-   Confident and experienced in public speaking in large groups of upto but not limited to 150 people
-   Candidates must be results-oriented and have the ability to work in a fast-paced environment.
-   This position requires up to 80% travel, 4 days a week in store ,with one admin day (Monday)
-   Demonstrate the ability to utilize Microsoft Office proficiently.

## Benefits

_Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know._

## Apply

[Apply at Huda Beauty](https://apply.workable.com/hudabeauty/j/5C77512F11/apply)

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