# Social Media Manager

> iGATE Technology · Islamabad, Pakistan · Full-time · Posted 2026-06-15

**Workplace:** on_site

**Department:** Branding

## Description

We are seeking a **dynamic and strategic Social Media Manager** to lead our brand’s online presence with **creativity, data-driven insights, and a passion for sports.** This role requires hands-on expertise in managing **Meta, TikTok, and YouTube**, staying ahead of trends, and engaging with a highly active sports audience. The ideal candidate will be an experienced leader who can manage teams, build influencer collaborations, and drive impactful digital strategies.

**Key Responsibilities:**

**Strategic Leadership & Growth**

-   Develop and execute a **comprehensive social media strategy** to enhance brand awareness and engagement.
-   Monitor **industry trends, competitor activity, and audience behaviour** to craft instant, impactful content strategies.
-   Oversee and optimize brand presence across **Meta (Facebook & Instagram), TikTok, and YouTube** with platform-specific approaches.
-   Manage **social media teams** by providing leadership, direction, and ensuring execution aligns with the brand’s vision.

**Content & Community Management**

-   Lead the **content planning and creation process**, ensuring a mix of engaging, promotional, and community-driven content.
-   Oversee **real-time engagement and community interaction**, fostering a strong and loyal digital audience.
-   Implement an **always-on approach** for daily social media activity, ensuring timely responses and trend participation.
-   Ensure **high-quality multimedia execution** (videos, graphics, reels, and UGC integration) to enhance brand storytelling.

**Influencer & Partnership Management**

-   Identify, onboard, and manage **influencer relationships** to amplify brand visibility.
-   Develop and maintain **strategic collaborations** with athletes, sports influencers, and industry personalities.
-   Oversee influencer-led campaigns, ensuring **measurable impact and ROI tracking**.

**Performance & Data Analytics**

-   Utilize **social media analytics tools** to track key metrics and optimize content strategies.
-   Generate **performance reports** to evaluate campaign success and audience engagement.
-   Apply **data-driven insights** to adjust posting schedules, content formats, and engagement techniques.

**Cross-Functional Collaboration**

-   Work closely with **paid media, content, and design teams** to ensure cohesive brand messaging.
-   Align with **email marketing teams** to integrate social strategies into broader digital campaigns.
-   Coordinate with **website teams** to maintain banners, tickers, and digital brand consistency.

## Requirements

-   **3-5 years** of proven experience in **social media management, with a leadership role in a fast-paced digital environment**.
-   Experience in **sports, fitness, or entertainment industries** is a plus.
-   **BBA/MBA or equivalent degree** in Marketing, Digital Media, or a related field.
-   Strong **analytical skills** to interpret data and make informed decisions.
-   **Proficiency in social media management tools** (Hootsuite, Sprout Social, Meta Business Suite, etc.).
-   Excellent **communication and presentation skills** for internal and external stakeholder engagement.
-   Experience in **influencer marketing, content strategy, and audience growth tactics**.

**Preferred Industry Experience:**

-   **E-commerce / Retail** – Managing consumer product branding and digital campaigns to drive sales and customer engagement.
-   **Sports / Fitness / Apparel** – Engaging niche audiences through digital storytelling, influencer partnerships, and performance-driven campaigns.
-   **Technology / SaaS / AI** – Enhancing online brand perception, driving digital adoption, and leveraging data-driven marketing strategies.
-   **FMCG / CPG** – Creating high-impact branding and marketing strategies to build strong customer loyalty and market presence.
-   **Bedding / Interior Design / Furniture** – Showcasing lifestyle branding, visual storytelling, and immersive digital experiences to influence purchase decisions.
-   **Real Estate** – Developing brand credibility, engaging potential buyers through digital platforms, and optimizing lead generation strategies.

## Benefits

⛽ Fuel Allowance

🏥 Medical Insurance

🍽 Free Lunch Facility (In-house)

🏋‍♂️ GYM Passport (Panel Gym's Free of Cost)

💰 Participatory Fund

💲 Market Competitive Salary

💻 Learning & Challenging Work Environment

👨‍💻 Amazing Work Culture

🛫 Paid Time off

👨‍👩‍👧‍👦 Group Life Insurance

💸 Gratuity

⏳ Maternity Leaves and many more

## Apply

[Apply at iGATE Technology](https://apply.workable.com/igate-technologies/j/613CB04A0E/apply)

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