# Personal Brand Expert (Organic Growth Strategist)

> Impact Clients · Toronto, Canada (Remote) · Full-time · Posted 2026-01-08

**Salary:** USD 60,000–120,000

**Workplace:** remote

**Department:** Marketing

## Description

**Full-Time | Remote | EST Hours**

Are you a brand visionary with extensive content marketing experience?

We’re looking for an Organic Growth Strategist for our Personal Brand on Instagram... Think a combination of Matt Gray + Iman Gadzhi + Shelby Sapp.

This is a hands-on performance role — You’ll be mapping out the growth strategy, writing content, managing a small team, and optimizing the brand voice & image.

Growth into Head of Organic Acquisition Systems role possible and welcomed.

Whether building a new profile from scratch or improving an existing one... If you get excited by scaling a personal brand through core values & storytelling, this role is for you.  

### About Richard Yu

Richard turned a $500 digital product into an 8-figure online education empire.  
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

-   YouTube: [https://youtube.com/richardyu1](https://youtube.com/richardyu1)
-   Instagram: [https://instagram.com/richardyuzee](https://instagram.com/richardyuzee)
-   Secondary Instagram: [https://www.instagram.com/richardyubiz/](https://www.instagram.com/richardyubiz/)

Our brand is impact-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education.  

### Your Core Role

Own and scale the organic Instagram funnel. You’re the engine behind building a strong brand that attracts raving fans while driving potential clients to our Instagram.

You will:

-   Map out a growth plan for our organic Instagram presence

-   Establish us as an authority to attract the right audience for the brand

-   Research competitors & do niche research to find what's working  
    
-   Strategize the brand across different organic platforms

-   Create high-converting, nurturing, and storytelling content (carousels, stories, reels)

-   Collaborate and lead the content creation team

-   Repurpose content from our existing library of posts, clips, images, and B-roll footage

-   Optimize and scale the funnel without being salesy  
    
-   Track performance and improve KPIs

## Requirements

### You Are

-   A field athlete—you write, test, and launch content yourself
-   A direct response operator—you speak offer, funnel, and media fluently
-   A data-obsessed optimizer—you track everything and act on it
-   A branding expert—you love building personal brands and positioning in the market
-   A feed-native creative—you can write in Richard’s voice and hook the scroll
-   A high-energy leader—you set your own goals and push for big outcomes
-   A self-starter—you don’t wait for permission, you execute daily  
    

### You’ve Done This If…

-   You’ve written dozens of posts that drove real growth of a personal brand
-   You've gained 100k+ followers for a personal brand in the info space
-   You’ve worked inside high-ticket coaching or online education brands
-   You’ve operated in a fast-paced sales environment that expects results
-   You have experience in managing large following Instagram page (Tiktok/Youtube/Linkedin experience is a plus)  
    

### This Role Is NOT for You If…

-   You only wrote a few posts but never actually saw results
-   You want to “manage” without writing copy yourself
-   You need someone to set your goals or micromanage you
-   You’ve never worked in a high-velocity, performance-driven environment

## Benefits

### **Compensation**

-   Base salary $5k-10k (plus Rev Share based on performance)  
    

### **Ready to Build Something Big?**

If you’re a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.

## Apply

[Apply at Impact Clients](https://apply.workable.com/impact-clients/j/B62DD74E13/apply)

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