# Go-to-Market Lead - Marketing, Sales Operations & Partnerships > INAIT · Lausanne, Switzerland (Hybrid) · Full-time · Posted 2026-05-07 **Workplace:** hybrid ## Description ### **About INAIT**  INAIT is a Swiss deep-tech AI company headquartered in Lausanne, building on more than 20 years of scientific research to develop a differentiated class of artificial intelligence. We are now in commercialization-scaling mode, focused on AI forecasting, and accelerating our go-to-market through a strategic partnership with Microsoft that covers joint product development, co-selling, and Azure-based deployment.  ### About Future Complete  Future Complete is INAIT’s API-first forecasting platform. We build self-service forecasting models that deliver rigorous predictions in fast-moving environments, across multiple verticals. We have run a series of successful proofs of value with target customers and are now in the pilot phase, finalising our product-market fit ahead of a significant scale-up. Our partnership with Microsoft is opening commercial opportunities that exceed our current go-to-market capacity, and this role exists to close that gap.  ### The Role This is a founding go-to-market position. You will not be stepping into an existing playbook — you will be defining it.  You will be our first dedicated go-to-market hire. The scope is intentionally broad, and over time you will help us identify which functions should become standalone roles as the company grows.  This is a hybrid role based in Lausanne, Switzerland (2 days/week in office), or fully remote within Europe with working hours overlapping CET and occasional travel to Lausanne and customer/partner sites. **Marketing (approximately 40%)**  - Own positioning, messaging, and the company website.  - Lead the content function: case studies, product launches, blog content, LinkedIn, newsletters.  - Plan and execute campaigns, including webinars, events, and selective paid acquisition.  - Build and operate the demand-generation funnel from first touch to qualified opportunity.  **Sales and CRM operations (approximately 30%)**  - Select, configure, and run our CRM (HubSpot or equivalent). Maintain pipeline hygiene, dashboards, and reporting.  - Qualify inbound leads, conduct early discovery calls, and pass qualified opportunities to the founders or account leads.  - Take on a growing share of the sales motion as we identify what works.  - Develop the foundational sales playbook: ideal customer profile, talk tracks, objection handling, and pricing collateral.  **Microsoft partnership (approximately 20%)**  - Serve as the day-to-day point of contact with our Microsoft partner team.  - Manage co-sell, marketplace, and joint go-to-market activities.  - Identify and execute co-marketing opportunities, including joint webinars, case studies, and events.  - Ensure that Future Complete is well represented within the Microsoft ecosystem.  **Other go-to-market activities (approximately 10%)**  - Customer marketing, references, light competitive intelligence, and the operational work that connects product and market. ## Requirements We are hiring for range, judgment, and execution capability rather than a specific previous title. The right candidate will have direct experience in several of the areas above and the curiosity to develop the rest.  **Required experience**  - 4–8 years of experience in a go-to-market role at a B2B SaaS or technology company, ideally including time at an early-stage or scale-up business.  - Marketing capability: demonstrated experience running campaigns, producing high-quality written content, and owning a marketing funnel end-to-end.  - CRM proficiency: hands-on ownership of a HubSpot or Salesforce instance, including configuration, reporting, and data hygiene.  - Sales exposure: experience qualifying pipeline, running discovery calls, or supporting deals through to close. A quota-carrying background is not required, but you must be effective in a customer-facing commercial conversation.  - Partner or channel experience is a strong plus, particularly within the Microsoft, AWS, or Google Cloud ecosystems (co-sell, marketplace, market-development funds, etc.).  - Comfort using AI tools (e.g. Claude) to scale your output across content, research, and operations — and the judgment to know when not to.  - Excellent written and spoken English. Additional European languages (German, French, Italian) are an advantage.  **Mindset and ways of working**  - Builder mentality. The absence of an established playbook is an opportunity, not an obstacle.  - Analytical rigor. You measure what you do and understand the underlying funnel mathematics.  - Customer focus. You prioritize direct engagement with prospects and customers over internal artifacts.  - Resourcefulness. You can deliver meaningful results with limited budget and headcount.  - Ownership. You operate independently, ship work, and iterate based on results.  **Nice to have**  - Experience in forecasting, analytics, data, or AI / ML products.  - A track record of co-selling or co-marketing with a hyperscaler, particularly Microsoft.  - Experience setting up marketing automation, attribution, or revenue-operations tooling from scratch.  We welcome applications even if you do not meet every requirement listed above. We value range, judgment, and a strong drive to build — if the role excites you, we would like to hear from you. ## Benefits - Competitive base compensation plus a sales-driven performance bonus tied to commercial outcomes you help generate.  - Eligibility to our long-term incentive plan (phantom stock program) in a company at an inflection point.  - Hybrid working model for our Lausanne-based team (2 days per week in the office), or fully remote within Europe.  - Relocation package for candidates moving to Switzerland.  - Founding scope. The go-to-market function you build will define the commercial trajectory of the company.  - Direct access to the founders. A flat structure with fast decision-making.  - A real distribution channel through our Microsoft partnership.  - Fresh fruit, snacks, and drinks at the office. ## Apply [Apply at INAIT](https://apply.workable.com/inaitsa/j/3D16FE45CD/apply) --- Powered by [Workable](https://www.workable.com)