# SEO & AI Search Strategist

> Infinum · Zagreb, Croatia (Hybrid) · — · Posted 2026-07-15

**Workplace:** hybrid

**Department:** Marketing

## Description

Search is changing fast. Google is no longer the only front door - people now ask ChatGPT, Claude, Perplexity, and Gemini the same questions they used to type into a search bar. We're looking for someone who understands this shift and can help Infinum show up wherever decision-makers look for a technology partner.

You'll own SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) end-to-end. From keyword strategy to building the authority signals (backlinks, mentions, citations) that make it all work. You'll make sure assets we produce across the company are optimized to be found, cited, and remembered.

You'll join a tight marketing team: content writers, a social media specialist, a performance marketer, designers, and the marketing director. 

### What you'll do

-   Build and own Infinum's SEO, GEO, and AEO strategy across all key markets (US, UK, Western Europe)
-   Research keywords, queries, entities, and the prompts our buyers actually use in AI tools - and turn that into a content roadmap
-   Own our off-page strategy: build a backlink profile worthy of a 20-year-old consultancy. That means digital PR, guest posts on tier-1 publications, podcast placements, partnerships, broken link building, and unlinked brand mention reclamation
-   Identify and pursue the kinds of mentions and citations that LLMs actually weigh - Wikipedia, Reddit, industry publications, G2/Clutch, niche communities - not just DR-chasing for its own sake
-   Audit and clean our existing link profile, disavow what's hurting us, and protect the domain
-   Work with the content writers to bake SEO/GEO/AEO best practices into editorial articles, case studies, and thought leadership pieces - and design those pieces to be linkable assets from day one
-   Partner with the performance marketer on SEM, with the social specialist on LinkedIn and YouTube discoverability, and with designers on schema, page structure, and visuals that earn links and clicks
-   Define how our messaging, positioning, and proof points should show up consistently across the website, social, paid, organic, PR, and AI model outputs
-   Track what's working - rankings, organic traffic, referring domains, AI citations, share of voice, conversions - and iterate
-   Stay ahead of how LLMs crawl, cite, and recommend brands, and translate that into things we can actually do

## Requirements

-   4+ years of hands-on SEO experience, ideally in B2B tech, software, or a digital agency
-   A proven track record of earning high-quality backlinks through content, digital PR, or outreach - not buying them, not exchanging them, not gaming them
-   A real understanding of how generative engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) pick and cite sources - not just opinions, but a working playbook
-   Comfort with technical SEO basics: site architecture, schema, internal linking, Core Web Vitals, log analysis
-   Fluency with the tooling - Ahrefs, Semrush, GSC, GA4, and the new wave of AI visibility trackers (Profound, Peec, Otterly, or whichever ones you actually trust)
-   A strategist's brain and a writer's hands. We need someone who can both build the plan and produce the work
-   Bonus: experience marketing services (not just products), an existing network of editors/journalists in tech media, or working with a sales-led B2B motion

## Benefits

-   A 20-year-old, profitable, independent tech consultancy with clients like Philips, Porsche, and Leica - meaning real stories, data, and case studies you can turn into linkable assets
-   A marketing function that's treated as a growth engine, not a cost center - you'll have a budget for digital PR, outreach tools, and link-building campaigns, and a real say in how it's spent
-   A small senior team where your work ships fast and you can see its impact
-   Eight-time Employer of the Year winner, with the perks to match: latest equipment of your choice, sponsored fitness membership, occasional work-from-anywhere trips, and a competitive salary with performance-based bonuses

## Apply

[Apply at Infinum](https://apply.workable.com/infinum/j/A1F36F4D49/apply)

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