# Senior B2B Marketing Specialist - Enterprise Saas > Integrant · San Diego, United States · — · Posted 2026-09-24 **Workplace:** on_site **Department:** Marketing ## Description You've proven you can execute B2B marketing. Now own the strategy.  After 3+ years driving campaigns and generating leads, you're ready for a leadership role where your decisions shape the market narrative. Join us as a Senior B2B Marketing Specialist to own positioning for AI solutions in enterprise. Lead strategy, build positioning, measure impact.  **Role Overview**  This is your leadership opportunity.  You've spent 3+ years learning B2B marketing execution. Now it's time to own strategy. As our Senior B2B Marketing Specialist, you'll be responsible for our go-to-market strategy, marketing positioning, and integrated campaign execution for enterprise AI solutions.  You’ll work directly with sales and technical leaders, and have measurable influence on pipeline and revenue. This is a leadership role with real autonomy, not another manager-level position.  This role is for: B2B SaaS marketers (3-5 years) ready to step into leadership. If you've executed campaigns, generated leads, and are hungry to own strategy, this is your next move.  **What You'll Own (Strategic Leadership)**  **Marketing Strategy & Positioning**   - Own our go-to-market positioning for AI and Agentic solutions  - Develop deep understanding of buyer personas, journey, and pain points  - Translate technical complexity (AI, ML, automation) into business value for enterprise buyers  - Create differentiated messaging that resonates with C-suite and technical decision-makers  - Partner with sales on ideal customer profile and account strategy  - Refine strategy quarterly based on market feedback and competitive moves  **Content Strategy & Thought Leadership**   - Build and own content strategy that establishes Integrant as enterprise AI expert  - Produce or lead creation thought-leadership articles, case studies, white papers, webinars, video content  - Manage content calendar and editorial calendar  - Collaborate with technical SMEs: translate complex AI concepts into compelling narratives  - Establish company as credible voice in enterprise AI/automation space  - Maintain high standards for quality, accuracy, consistency across all communications  - Guide and mentor junior team members on content creation  **Integrated Campaign Ownership**   - Plan and execute integrated B2B campaigns targeting enterprise prospects  - Own campaigns from concept → messaging → asset creation → launch → optimization → reporting  - Coordinate across channels: LinkedIn, email, paid media, webinars, events, partnerships, sales enablement  - Lead cross-functional execution with internal teams and external partners  - Create compelling campaign narratives that connect positioning to buyer needs  - Measure and optimize campaigns for quality leads, not vanity metrics  **Demand Generation & Pipeline Impact**   - Focus on generating qualified leads and pipeline influence (not just brand awareness)  - Define and measure metrics: target account engagement, MQL quality, SQL conversion, pipeline influence  - Build repeatable demand generation engine that scales  - Continuously analyze performance and optimize based on data  - Establish feedback loop with sales to assess lead quality and refine targeting  - Report monthly on marketing metrics, pipeline influence, and ROI  **Leadership & Cross-Functional Collaboration**   - Partner with sales leadership on alignment and strategy  - Collaborate with technical SMEs (engineers, product) to understand and market solutions  - Manage external partners: agencies, freelancers, vendors  - Communicate strategy and wins internally and externally  - Represent marketing in cross-functional meetings and leadership discussions. **The Opportunity (Why This Role Matters)**  Timing is perfect. AI and Agentic solutions are emerging as enterprise must-haves. Most companies are 2-3 years behind in their positioning. This is your chance to shape how a category evolves.  You'll have real impact: Every campaign you execute drives enterprise leads. You can directly measure your influence on pipeline and revenue. No vanity metrics, no BS—real business impact.  You'll own autonomy: This isn't a manager-level position where you execute someone else's strategy. This is YOUR role. You set the strategy, you measure results, you own wins and learnings. ## Requirements - Experience marketing AI, ML, automation, or advanced technology solutions  - Experience in regulated industries (biotech, medical devices, finance, manufacturing)  - Account-based marketing (ABM) or enterprise marketing background  - Leadership experience: mentored junior marketers or managed projects  - Comfort with marketing automation platforms (HubSpot, Marketo, Pardot)  - Familiarity with intent data and marketing intelligence tools  - Public speaking, podcast, or thought-leadership background  - Experience with B2B SaaS GTM (go-to-market) strategy  - Unique ability to speak "engineer" and "buyer" fluently ## Benefits Salary: $85,000–$120,000 annually  - Good-faith estimate based on experience, qualifications, and role scope  - California SB 642 compliant  - Actual offer within range based on background and impact ## Apply [Apply at Integrant](https://apply.workable.com/integrant/j/429770C455/apply) --- Powered by [Workable](https://www.workable.com)